/* OMSAG LP · Performance Marketing · 08 Wirkung — hellgrauer Hintergrund, Wirkungsfelder + Referenz-Cases.
   JS setzt .pmw-anim -> .is-in fuer den Reveal. */
.omsag-lp-pmw{
  --b:var(--omsag-lp-brand,#50aa3c);--bl:var(--omsag-lp-lime,#aad337);
  --ink:var(--omsag-lp-ink,#232730);--ts:var(--omsag-lp-text-soft,#5a6270);--mut:var(--omsag-lp-muted,#8a93a3);
  --ln:var(--omsag-lp-line,#e6e8ec);--bga:var(--omsag-lp-bg-alt,#f9faf8);--sec:#f1f2f5;
  --pill:var(--omsag-lp-pill,999px);--r:var(--omsag-lp-radius,20px);--rl:var(--omsag-lp-radius-lg,28px);
  --ez:var(--omsag-lp-ease,cubic-bezier(.2,.7,.2,1));
  --font:var(--omsag-lp-font,'Outfit',system-ui,-apple-system,'Segoe UI',Roboto,sans-serif);
  position:relative;isolation:isolate;overflow:hidden;font-family:var(--font);color:var(--ink);
  -webkit-font-smoothing:antialiased;padding:clamp(76px,8.5vw,118px) 0;
  background:radial-gradient(circle at 88% 2%,rgba(80,170,60,.07),transparent 46%),var(--sec);
}
.omsag-lp-pmw,.omsag-lp-pmw *,.omsag-lp-pmw *::before,.omsag-lp-pmw *::after{box-sizing:border-box}
.omsag-lp-pmw a:focus,.omsag-lp-pmw a:focus-visible{outline:none;box-shadow:none}
.omsag-lp-pmw__container{position:relative;z-index:1;width:100%;max-width:1280px;margin:0 auto;padding:0 clamp(20px,2.5vw,28px)}

/* ── Kopf ──────────────────────────────────────────────────────────────── */
.omsag-lp-pmw__head{max-width:62ch;margin:0 auto clamp(34px,4vw,48px);text-align:center}
.omsag-lp-pmw__overline{margin:0 0 14px;font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--b)}
.omsag-lp-pmw__headline{margin:0 auto 16px;max-width:20ch;font-size:clamp(30px,4.2vw,46px);font-weight:700;letter-spacing:-.026em;line-height:1.08}
.omsag-lp-pmw__subline{margin:0 auto;max-width:64ch;font-size:clamp(15.5px,1.25vw,18px);line-height:1.6;color:var(--ts)}

/* ── Wirkungsfelder ────────────────────────────────────────────────────── */
.omsag-lp-pmw__effects{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(14px,1.6vw,20px);
  margin:0 0 clamp(46px,5.4vw,72px)}
.omsag-lp-pmw__effect{display:flex;flex-direction:column;gap:12px;min-width:0;
  padding:clamp(20px,2.2vw,26px);border-radius:var(--r);background:#fff;border:1px solid var(--ln);
  box-shadow:0 18px 40px -34px rgba(15,17,21,.4);
  transition:border-color .3s var(--ez),box-shadow .3s var(--ez),transform .3s var(--ez)}
.omsag-lp-pmw__effect:hover{border-color:rgba(80,170,60,.4);box-shadow:0 22px 46px -30px rgba(45,100,60,.42);transform:translateY(-2px)}
.omsag-lp-pmw__effect-ico{width:46px;height:46px;display:grid;place-items:center;border-radius:13px;color:var(--b);
  background:linear-gradient(140deg,rgba(80,170,60,.13),rgba(170,211,55,.1));border:1px solid rgba(80,170,60,.2)}
.omsag-lp-pmw__effect-ico svg{width:23px;height:23px}
.omsag-lp-pmw__effect-title{margin:0;font-size:clamp(16px,1.3vw,18px);font-weight:700;letter-spacing:-.015em;line-height:1.25;color:var(--ink)}
.omsag-lp-pmw__effect-body{margin:0;font-size:14px;line-height:1.55;color:var(--ts)}

/* ── Label ueber den Cases ─────────────────────────────────────────────── */
.omsag-lp-pmw__caselabel{display:block;text-align:center;margin:0 0 clamp(18px,2.2vw,26px);
  font-size:clamp(18px,1.7vw,22px);font-weight:700;letter-spacing:-.015em;line-height:1.25;color:var(--ink)}

/* ── Cases ─────────────────────────────────────────────────────────────── */
.omsag-lp-pmw__cases{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(18px,2.2vw,26px);align-items:stretch}
.omsag-lp-pmw__case{position:relative;display:flex;flex-direction:column;min-width:0;
  padding:clamp(22px,2.4vw,30px);border-radius:var(--rl);background:#fff;border:1px solid var(--ln);
  box-shadow:0 26px 60px -46px rgba(15,17,21,.5)}

/* Kopfzeile: Logo + Branche */
.omsag-lp-pmw__case-bar{display:flex;align-items:center;justify-content:space-between;gap:16px;
  padding-bottom:18px;margin-bottom:20px;border-bottom:1px solid var(--ln)}
.omsag-lp-pmw__case-logo{height:38px;width:auto;max-width:170px;object-fit:contain;display:block}
.omsag-lp-pmw__case-logotext{font-size:20px;font-weight:700;letter-spacing:.02em;color:var(--ink)}
.omsag-lp-pmw__case-industry{flex-shrink:0;padding:6px 12px;border-radius:var(--pill);background:var(--bga);border:1px solid var(--ln);
  font-size:11px;font-weight:600;letter-spacing:.03em;color:var(--ts);white-space:nowrap}

/* Ausgangslage / Mechanik / Ergebnis */
.omsag-lp-pmw__rows{display:flex;flex-direction:column;gap:16px;margin-bottom:auto}
.omsag-lp-pmw__row{display:grid;grid-template-columns:38px minmax(0,1fr);gap:14px;align-items:start}
.omsag-lp-pmw__row+.omsag-lp-pmw__row{padding-top:16px;border-top:1px solid var(--ln)}
.omsag-lp-pmw__row-ico{width:38px;height:38px;display:grid;place-items:center;border-radius:11px;color:var(--b);
  background:var(--bga);border:1px solid var(--ln)}
.omsag-lp-pmw__row-ico svg{width:20px;height:20px}
.omsag-lp-pmw__row-body{min-width:0;display:flex;flex-direction:column;gap:6px}
.omsag-lp-pmw__row-label{font-size:10.5px;font-weight:700;letter-spacing:.11em;text-transform:uppercase;color:var(--mut)}
.omsag-lp-pmw__row-txt{margin:0;font-size:14.5px;line-height:1.55;color:var(--ts)}

/* KPI-Kacheln */
.omsag-lp-pmw__kpis{display:flex;flex-wrap:wrap;gap:10px;margin-top:2px}
.omsag-lp-pmw__kpi{flex:1 1 130px;min-width:0;display:flex;flex-direction:column;gap:4px;align-items:center;text-align:center;
  padding:12px 14px;border-radius:14px;background:var(--bga);border:1px solid var(--ln)}
.omsag-lp-pmw__kpi strong{font-size:clamp(21px,2vw,25px);font-weight:700;letter-spacing:-.02em;line-height:1;color:var(--b);
  font-variant-numeric:tabular-nums}
.omsag-lp-pmw__kpi-unit{font-style:normal;font-size:.56em;font-weight:600;margin-left:.34em}
.omsag-lp-pmw__kpi span{font-size:9.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--mut);line-height:1.3}

/* Testimonial */
.omsag-lp-pmw__quote{position:relative;margin:clamp(20px,2.2vw,26px) 0 0;padding:clamp(18px,2vw,22px) clamp(18px,2vw,22px) clamp(16px,1.8vw,20px);
  border-radius:var(--r);background:var(--bga);border:1px solid var(--ln);overflow:hidden}
.omsag-lp-pmw__quote-mark{position:absolute;top:14px;right:16px;color:rgba(35,39,48,.05);pointer-events:none}
.omsag-lp-pmw__quote-mark svg{width:56px;height:56px;display:block}
.omsag-lp-pmw__quote blockquote{position:relative;z-index:1;margin:0}
.omsag-lp-pmw__quote blockquote p{margin:0;font-size:15px;line-height:1.6;font-weight:500;font-style:italic;color:var(--ink)}
.omsag-lp-pmw__author{position:relative;z-index:1;display:grid;grid-template-columns:48px minmax(0,1fr);gap:13px;align-items:center;
  margin-top:16px;padding-top:15px;border-top:1px solid var(--ln)}
.omsag-lp-pmw__author-img{width:48px;height:48px;border-radius:50%;object-fit:cover;display:block;
  border:2px solid #fff;box-shadow:0 0 0 1px var(--ln);background:#fff}
.omsag-lp-pmw__author-body{display:flex;flex-direction:column;gap:2px;min-width:0}
.omsag-lp-pmw__author-body strong{font-size:14px;font-weight:600;color:var(--ink);line-height:1.3}
.omsag-lp-pmw__author-body small{font-size:12.5px;color:var(--ts);line-height:1.35}

/* ── Reveal ────────────────────────────────────────────────────────────── */
.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__overline,.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__headline,
.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__subline,.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__effect,
.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__caselabel,.omsag-lp-pmw.pmw-anim .omsag-lp-pmw__case{opacity:0;transform:translateY(18px)}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__overline{animation:pmw-up .6s var(--ez) .02s forwards}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__headline{animation:pmw-up .7s var(--ez) .08s forwards}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__subline{animation:pmw-up .7s var(--ez) .16s forwards}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__effect{animation:pmw-up .6s var(--ez) forwards;animation-delay:calc(.24s + var(--e) * .08s)}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__caselabel{animation:pmw-up .6s var(--ez) .56s forwards}
.omsag-lp-pmw.pmw-anim.is-in .omsag-lp-pmw__case{animation:pmw-up .7s var(--ez) forwards;animation-delay:calc(.62s + var(--c) * .1s)}
@keyframes pmw-up{to{opacity:1;transform:none}}

/* ── Responsive ────────────────────────────────────────────────────────── */
@media(max-width:1080px){
  .omsag-lp-pmw__effects{grid-template-columns:repeat(2,minmax(0,1fr))}
  .omsag-lp-pmw__cases{grid-template-columns:1fr}
}
@media(max-width:640px){
  .omsag-lp-pmw{padding:clamp(56px,12vw,72px) 0}
  .omsag-lp-pmw__effects{grid-template-columns:1fr;gap:12px}
  .omsag-lp-pmw__case-bar{flex-wrap:wrap;gap:10px}
  .omsag-lp-pmw__case-logo{height:30px}
  .omsag-lp-pmw__kpi{flex:1 1 100%}
  .omsag-lp-pmw__author{grid-template-columns:42px minmax(0,1fr);gap:11px}
  .omsag-lp-pmw__author-img{width:42px;height:42px}
}

@media(prefers-reduced-motion:reduce){
  .omsag-lp-pmw.pmw-anim [class*="omsag-lp-pmw__"]{opacity:1!important;transform:none!important;animation:none!important}
  .omsag-lp-pmw__effect:hover{transform:none}
}

/* Lange Komposita duerfen nie ueberlaufen */
.omsag-lp-pmw :is(h1,h2,h3,h4,p,strong,small,em,b,span,li,blockquote){overflow-wrap:break-word}