/* OMSAG LP · Performance Marketing · 06 Leadqualität — Closed-Loop (Redesign)
   Default = visible. JS adds `.pmq-anim` then `.is-in`; Cards cyceln via `.is-active`, Rückführung via `.is-returning`. */

.omsag-lp-pmq {
  --b:   var(--omsag-lp-brand, #50aa3c);
  --bl:  var(--omsag-lp-lime, #aad337);
  --ink: var(--omsag-lp-ink, #232730);
  --ts:  var(--omsag-lp-text-soft, #5a6270);
  --mut: var(--omsag-lp-muted, #8a93a3);
  --ln:  var(--omsag-lp-line, #e6e8ec);
  --soft: #f5f7f5;
  --ez:  var(--omsag-lp-ease, cubic-bezier(.2,.8,.2,1));
  --font: var(--omsag-lp-font, 'Outfit', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif);

  position: relative; overflow: hidden; font-family: var(--font); color: var(--ink); background: #fff;
  padding: clamp(72px, 8vw, 120px) 0; -webkit-font-smoothing: antialiased;
}
.omsag-lp-pmq, .omsag-lp-pmq *, .omsag-lp-pmq *::before, .omsag-lp-pmq *::after { box-sizing: border-box; }
.omsag-lp-pmq__container { width: 100%; max-width: 1240px; margin: 0 auto; padding: 0 28px; }

/* Head */
.omsag-lp-pmq__overline { font-size: 12.5px; font-weight: 700; letter-spacing: .09em; text-transform: uppercase; color: var(--b); margin: 0 0 16px; }
.omsag-lp-pmq__intro { display: grid; grid-template-columns: minmax(420px, 1.05fr) minmax(320px, .75fr); gap: clamp(40px, 8vw, 110px); align-items: end; }
.omsag-lp-pmq__headline { font-size: clamp(30px, 4vw, 46px); font-weight: 700; letter-spacing: -0.026em; line-height: 1.07; color: var(--ink); margin: 0; max-width: 20ch; }
.omsag-lp-pmq__subline { font-size: clamp(15px, 1.15vw, 17px); line-height: 1.7; color: var(--ts); margin: 0 0 6px; max-width: 52ch; }

/* Section labels */
.omsag-lp-pmq__flow-label,
.omsag-lp-pmq__wirkung-label { margin: 0; font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--b); }

/* Loop */
.omsag-lp-pmq__loop { margin-top: clamp(64px, 8vw, 104px); }
.omsag-lp-pmq__loop-top { display: flex; justify-content: space-between; align-items: center; margin-bottom: 20px; }
.omsag-lp-pmq__status { display: flex; align-items: center; gap: 8px; margin: 0; font-size: 11px; font-weight: 700; color: #768172; text-transform: uppercase; letter-spacing: .1em; }
.omsag-lp-pmq__status span { width: 7px; height: 7px; border-radius: 50%; background: var(--b); box-shadow: 0 0 0 6px rgba(80,170,60,.1); animation: pmq-blink 2s infinite; }

.omsag-lp-pmq__track { display: grid; grid-template-columns: repeat(5, 1fr); gap: 12px; }
.omsag-lp-pmq__card {
  position: relative; min-width: 0; height: 190px; padding: 22px 20px 20px; margin: 0;
  border: 1px solid var(--ln); border-radius: 18px; background: rgba(255,255,255,.72); color: var(--ink);
  display: flex; flex-direction: column; align-items: flex-start; gap: 19px; text-align: left; cursor: pointer;
  font-family: inherit; overflow: hidden; -webkit-tap-highlight-color: transparent;
  transition: transform .35s var(--ez), border-color .35s var(--ez), background .35s var(--ez), box-shadow .35s var(--ez);
}
.omsag-lp-pmq__card:hover { transform: translateY(-6px); border-color: rgba(80,170,60,.55); background: #fff; box-shadow: 0 18px 45px rgba(25,38,21,.09); }
.omsag-lp-pmq__card:focus-visible { outline:none; }
.omsag-lp-pmq__card.is-active { transform: translateY(-6px); border-color: var(--ink); background: var(--ink); color: #fff; box-shadow: 0 20px 48px rgba(25,29,36,.2); }
.omsag-lp-pmq__card.is-active .omsag-lp-pmq__card-ico { background: rgba(255,255,255,.12); color: var(--bl); }
.omsag-lp-pmq__card.is-active .omsag-lp-pmq__card-desc { color: rgba(255,255,255,.64); }
.omsag-lp-pmq__card.is-active .omsag-lp-pmq__card-index { color: rgba(255,255,255,.4); }
.omsag-lp-pmq__card-index { position: absolute; right: 13px; top: 10px; color: #cbd1cb; font-size: 10px; font-weight: 700; letter-spacing: .12em; }
.omsag-lp-pmq__card-ico { display: grid; place-items: center; flex: 0 0 auto; width: 48px; height: 48px; border-radius: 14px; background: #f0f7ed; color: var(--b); transition: background .35s var(--ez), color .35s var(--ez); }
.omsag-lp-pmq__card-ico svg { width: 22px; height: 22px; }
.omsag-lp-pmq__card-body { min-width: 0; }
.omsag-lp-pmq__card-title { display: block; font-size: 14px; font-weight: 700; line-height: 1.35; letter-spacing: -0.015em; }
.omsag-lp-pmq__card-desc { display: block; margin-top: 7px; color: var(--ts); font-size: 12px; line-height: 1.5; }

/* Rückführung (Desktop) */
.omsag-lp-pmq__return { position: relative; height: 87px; margin: 24px 15px 0; }
.omsag-lp-pmq__return svg { width: 100%; height: 72px; overflow: visible; fill: none; stroke: #ccd3d7; stroke-width: 1.5; vector-effect: non-scaling-stroke; }
.omsag-lp-pmq__return-pulse { opacity: 0; stroke: var(--b); stroke-width: 2.5; stroke-dasharray: 1200; stroke-dashoffset: 1200; }
.omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-pulse { opacity: 1; animation: pmq-return 1.7s cubic-bezier(.55,.05,.25,1) forwards; }
.omsag-lp-pmq__return-tip { fill: #ccd3d7; stroke: none; transition: fill .3s; }
.omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-tip { fill: var(--b); }
.omsag-lp-pmq__return span { position: absolute; left: 50%; bottom: 0; transform: translateX(-50%); background: #fff; padding: 0 12px; color: #8b948b; font-size: 10px; text-transform: uppercase; letter-spacing: .12em; font-weight: 700; white-space: nowrap; transition: color .3s; }
.omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return span { color: var(--b); }
.omsag-lp-pmq__return-mobile { display: none; }

/* Wirkung */
.omsag-lp-pmq__impact { margin-top: 42px; }
.omsag-lp-pmq__wirkung-label { margin-bottom: 20px; }
.omsag-lp-pmq__impact-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.omsag-lp-pmq__wcard { position: relative; min-height: 116px; padding: 24px 22px; border-radius: 18px; background: var(--soft); border: 1px solid transparent; display: flex; align-items: center; gap: 17px; transition: transform .35s var(--ez), background .35s var(--ez), border-color .35s var(--ez); }
.omsag-lp-pmq__wcard:hover { transform: translateY(-5px); background: #fff; border-color: var(--ln); }
.omsag-lp-pmq__wcard-ico { flex: 0 0 auto; width: 44px; height: 44px; display: grid; place-items: center; border-radius: 50%; background: #fff; color: var(--b); }
.omsag-lp-pmq__wcard-ico svg { width: 22px; height: 22px; }
.omsag-lp-pmq__wcard-txt { font-size: 13px; font-weight: 600; line-height: 1.5; letter-spacing: -0.02em; margin: 0; color: var(--ink); }

/* Foot */
.omsag-lp-pmq__foot { display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 16px; margin-top: 38px; padding-top: 30px; border-top: 1px solid var(--ln); }
.omsag-lp-pmq__btn {
  display: inline-flex; align-items: center; gap: 10px; font-size: 15px; font-weight: 600; line-height: 1.2; text-decoration: none; color: #fff;
  background: var(--ink); padding: 16px 30px; border-radius: var(--omsag-lp-pill, 999px);
  box-shadow: none; transition: transform .25s var(--ez), box-shadow .25s var(--ez), color .2s var(--ez);
}
.omsag-lp-pmq__btn svg { width: 18px; height: 18px; transition: transform .25s var(--ez); }
.omsag-lp-pmq__btn:hover, .omsag-lp-pmq__btn:focus-visible { color: #fff; transform: translateY(-2px); box-shadow: 0 16px 34px -14px rgba(35,39,48,.45); }
.omsag-lp-pmq__btn:hover svg { transform: translateX(4px); }
.omsag-lp-pmq__proof { display: inline-flex; align-items: center; gap: 13px; font-size: 12.5px; font-weight: 700; color: var(--ink); background: #fff; border: 1px solid var(--ln); border-radius: var(--omsag-lp-pill, 999px); padding: 9px 18px 9px 9px; }
.omsag-lp-pmq__proof-ico { flex-shrink: 0; width: 34px; height: 34px; border-radius: 50%; display: grid; place-items: center; color: var(--b); background: #eff8ec; }
.omsag-lp-pmq__proof-ico svg { width: 18px; height: 18px; }
/* Als Link bekommt der Hinweis einen Pfeil und reagiert auf den Zeiger. */
.omsag-lp-pmq__proof--link { text-decoration: none; transition: transform .25s var(--ez), border-color .25s var(--ez), box-shadow .25s var(--ez); }
.omsag-lp-pmq__proof--link:hover, .omsag-lp-pmq__proof--link:focus-visible { color: var(--ink); transform: translateY(-2px); border-color: var(--b); box-shadow: 0 16px 32px -22px rgba(35,39,48,.5); }
.omsag-lp-pmq__proof-arrow { flex-shrink: 0; display: grid; place-items: center; width: 18px; height: 18px; color: var(--b); }
.omsag-lp-pmq__proof-arrow svg { width: 18px; height: 18px; transition: transform .25s var(--ez); }
.omsag-lp-pmq__proof--link:hover .omsag-lp-pmq__proof-arrow svg { transform: translateX(3px); }

/* Reveal (block-weise) */
.omsag-lp-pmq.pmq-anim .omsag-lp-pmq__head,
.omsag-lp-pmq.pmq-anim .omsag-lp-pmq__loop,
.omsag-lp-pmq.pmq-anim .omsag-lp-pmq__impact,
.omsag-lp-pmq.pmq-anim .omsag-lp-pmq__foot { opacity: 0; transform: translateY(22px); }
.omsag-lp-pmq.pmq-anim.is-in .omsag-lp-pmq__head   { animation: pmq-up .8s var(--ez) 0s forwards; }
.omsag-lp-pmq.pmq-anim.is-in .omsag-lp-pmq__loop   { animation: pmq-up .8s var(--ez) .1s forwards; }
.omsag-lp-pmq.pmq-anim.is-in .omsag-lp-pmq__impact { animation: pmq-up .8s var(--ez) .2s forwards; }
.omsag-lp-pmq.pmq-anim.is-in .omsag-lp-pmq__foot   { animation: pmq-up .8s var(--ez) .28s forwards; }
@keyframes pmq-up     { to { opacity: 1; transform: none; } }
@keyframes pmq-return { 0% { stroke-dashoffset: 1200; } 100% { stroke-dashoffset: 0; } }
@keyframes pmq-return-m { 0% { stroke-dashoffset: 1; } 100% { stroke-dashoffset: 0; } }
@keyframes pmq-blink  { 50% { opacity: .35; } }

/* Responsive */
@media (max-width: 1000px) {
  .omsag-lp-pmq__intro { grid-template-columns: 1fr; gap: 26px; }
  .omsag-lp-pmq__subline { max-width: 680px; }
  .omsag-lp-pmq__track { grid-template-columns: repeat(5, 220px); overflow-x: auto; padding: 8px 3px 28px; scroll-snap-type: x mandatory; }
  .omsag-lp-pmq__card { scroll-snap-align: start; }
  .omsag-lp-pmq__return { display: none; }
  .omsag-lp-pmq__impact { margin-top: 70px; }
  .omsag-lp-pmq__impact-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .omsag-lp-pmq__container { padding: 0 20px; }
  .omsag-lp-pmq__loop { position: relative; margin-top: 64px; }
  .omsag-lp-pmq__loop-top { align-items: flex-end; }
  .omsag-lp-pmq__status { display: none; }
  .omsag-lp-pmq__track { grid-template-columns: 1fr; gap: 9px; overflow: visible; margin-left: 58px; padding: 8px 0 0; scroll-snap-type: none; }
  .omsag-lp-pmq__card { width: 100%; height: 100px; padding: 12px 14px; flex-direction: row; align-items: center; gap: 12px; scroll-snap-align: none; }
  .omsag-lp-pmq__card:hover, .omsag-lp-pmq__card.is-active { transform: none; }
  .omsag-lp-pmq__card-ico { width: 42px; height: 42px; border-radius: 12px; }
  .omsag-lp-pmq__card-desc { margin-top: 3px; font-size: 12px; line-height: 1.35; max-width: 240px; }
  .omsag-lp-pmq__return-mobile { display: block; position: absolute; left: 0; top: 47px; bottom: 0; width: 58px; }
  .omsag-lp-pmq__return-mobile svg { width: 58px; height: 100%; overflow: visible; fill: none; stroke: #ccd3d7; stroke-width: 1.5; vector-effect: non-scaling-stroke; }
  .omsag-lp-pmq__return-mobile .omsag-lp-pmq__return-pulse { opacity: 0; stroke: var(--b); stroke-width: 2.5; stroke-dasharray: 1; stroke-dashoffset: 1; }
  .omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-mobile .omsag-lp-pmq__return-pulse { opacity: 1; animation: pmq-return-m 1.7s cubic-bezier(.55,.05,.25,1) forwards; }
  .omsag-lp-pmq__return-arrow { fill: #ccd3d7; stroke: none; transition: fill .3s; }
  .omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-arrow { fill: var(--b); }
  .omsag-lp-pmq__return-mobile span { position: absolute; left: 22px; top: 50%; padding: 8px 0; background: #fff; color: #8b948b; font-size: 8px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; white-space: nowrap; writing-mode: vertical-rl; transform: translate(-50%, -50%) rotate(180deg); transition: color .3s; }
  .omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-mobile span { color: var(--b); }
  .omsag-lp-pmq__impact-grid { grid-template-columns: 1fr; }
  .omsag-lp-pmq__wcard { min-height: 104px; }
  .omsag-lp-pmq__foot { align-items: stretch; flex-direction: column; gap: 14px; }
  .omsag-lp-pmq__btn { width: 100%; justify-content: center; }
  .omsag-lp-pmq__proof { justify-content: center; }
}
@media (prefers-reduced-motion: reduce) {
  .omsag-lp-pmq.pmq-anim .omsag-lp-pmq__head,
  .omsag-lp-pmq.pmq-anim .omsag-lp-pmq__loop,
  .omsag-lp-pmq.pmq-anim .omsag-lp-pmq__impact,
  .omsag-lp-pmq.pmq-anim .omsag-lp-pmq__foot { opacity: 1; transform: none; }
  .omsag-lp-pmq__status span, .omsag-lp-pmq__return-pulse { animation: none; }
  .omsag-lp-pmq__loop.is-returning .omsag-lp-pmq__return-pulse { stroke-dashoffset: 0; }
  .omsag-lp-pmq * { animation: none !important; }
}