{"id":203266,"date":"2026-10-02T15:43:07","date_gmt":"2026-10-02T13:43:07","guid":{"rendered":"https:\/\/www.omsag.de\/proxy\/?p=203266"},"modified":"2026-10-02T15:56:04","modified_gmt":"2026-10-02T13:56:04","slug":"dmexco-2026-recap","status":"publish","type":"post","link":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/","title":{"rendered":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss"},"content":{"rendered":"
[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=“nopaddingleft“ css=“.vc_custom_1684327437336{padding-right: 25px !important;padding-left: 0px !important;}“][vc_column_text css=“.vc_custom_1782137164086{margin-bottom: 0px !important;}“]AI ver\u00e4ndert nicht einfach einen weiteren Marketingkanal.<\/strong> Sie ver\u00e4ndert, wie potenzielle Kunden Informationen suchen, Anbieter vergleichen und Entscheidungen vorbereiten. Dadurch greifen Search, Performance, Content, Social, CRM und Sales immer st\u00e4rker ineinander. Das war f\u00fcr mich der spannendste rote Faden der DMEXCO 2026.[\/vc_column_text][vc_empty_space height=“20px“][vc_raw_html]%3Cstyle%3E%2F%2A%20OMS%20Recap-Komponenten%20%28DMEXCO%202026%29%3A%20Styles%20f%C3%BCr%20alle%20oms-rc-Bausteine%20dieses%20Beitrags.%20Nicht%20l%C3%B6schen.%20%2A%2F.oms-rc%7B--b%3A%2350aa3c%3B--bd%3A%2350aa3c%3B--bl%3A%23aad337%3B--ink%3A%23232730%3B--ts%3A%235a6270%3B--mut%3A%238a93a3%3B--ln%3A%23e6e8ec%3B--soft%3A%23f4f7fa%3Bfont-family%3A%27Outfit%27%2Csystem-ui%2C-apple-system%2C%27Segoe%20UI%27%2CRoboto%2Csans-serif%3Bposition%3Arelative%3Bisolation%3Aisolate%3Bmargin%3A0%200%2026px%3Bcolor%3Avar%28--ink%29%3B-webkit-font-smoothing%3Aantialiased%3B%7D.oms-rc%2C.oms-rc%20%2A%2C.oms-rc%20%2A%3A%3Abefore%2C.oms-rc%20%2A%3A%3Aafter%7Bbox-sizing%3Aborder-box%3B%7D.oms-rc%20%3Ais%28h2%2Ch3%2Ch4%2Cp%2Cli%2Cspan%2Cstrong%2Cb%29%7Boverflow-wrap%3Abreak-word%3B%7D.oms-rc%20p%7Bmargin%3A0%200%2012px%3Bfont-size%3A16px%3Bline-height%3A1.68%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc%20p%3Alast-child%7Bmargin-bottom%3A0%3B%7D.oms-rc%20strong%7Bcolor%3Avar%28--ink%29%3Bfont-weight%3A700%3B%7D.oms-rc%20ul%2C.oms-rc%20ol%7Bmargin%3A0%3Bpadding%3A0%3B%7D.oms-rc%20li%3A%3Abefore%7Bcontent%3Anone%3B%7D.oms-rc__overline%7Bdisplay%3Ablock%3Bmargin%3A0%200%2012px%20%21important%3Bfont-size%3A13px%20%21important%3Bfont-weight%3A700%3Bletter-spacing%3A.06em%3Btext-transform%3Auppercase%3Bcolor%3Avar%28--b%29%20%21important%3Bline-height%3A1.4%20%21important%3B%7D.oms-rc__title%7Bmargin%3A0%200%2010px%3Bfont-family%3Ainherit%3Bfont-size%3Aclamp%2819px%2C2.1vw%2C22px%29%3Bfont-weight%3A700%3Bline-height%3A1.25%3Bletter-spacing%3A-.018em%3Bcolor%3Avar%28--ink%29%3Btext-transform%3Anone%3B%7D.oms-rc%20h2%5Bid%5D%2C.oms-rc%5Bid%5D%7Bscroll-margin-top%3A120px%3B%7Dh2%5Bid%5D%7Bscroll-margin-top%3A120px%3B%7D.oms-rc-short%7Boverflow%3Ahidden%3Bpadding%3Aclamp%2824px%2C3.4vw%2C34px%29%3Bborder%3A1px%20solid%20%23dfe7ec%3Bborder-radius%3A24px%3Bbackground%3Alinear-gradient%28140deg%2C%23f7fbfd%200%25%2C%23e9f2f8%2048%25%2C%23d8e8f1%20100%25%29%3B%7D.oms-rc__glow%7Bposition%3Aabsolute%3Bz-index%3A-1%3Bright%3A-14%25%3Bbottom%3A-40%25%3Bwidth%3A60%25%3Baspect-ratio%3A1%3Bborder-radius%3A50%25%3Bfilter%3Ablur%2870px%29%3Bopacity%3A.45%3Bpointer-events%3Anone%3Bbackground%3Aradial-gradient%28circle%2Crgba%28170%2C211%2C55%2C.85%29%2Crgba%28170%2C211%2C55%2C.28%29%2055%25%2Ctransparent%2070%25%29%3B%7D.oms-rc-short%20p%7Bfont-size%3A17px%3Bline-height%3A1.62%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc__chips%7Bdisplay%3Aflex%3Bflex-wrap%3Awrap%3Bgap%3A8px%3Bmargin%3A18px%200%200%20%21important%3Blist-style%3Anone%3B%7D.oms-rc__chips%20li%7Bmargin%3A0%20%21important%3Bpadding%3A6px%2012px%20%21important%3Bfont-size%3A13px%3Bfont-weight%3A600%3Bline-height%3A1.3%3Bcolor%3Avar%28--ink%29%3Bbackground%3Argba%28255%2C255%2C255%2C.8%29%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A999px%3B%7D.oms-rc-toc%7Bpadding%3A22px%2026px%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A20px%3Bbackground%3A%23fff%3Bbox-shadow%3A0%2020px%2044px%20-38px%20rgba%2815%2C17%2C21%2C.45%29%3B%7D.oms-rc-toc%20ol%7Bcolumns%3A2%3Bcolumn-gap%3A32px%3Bpadding-left%3A20px%20%21important%3Bmargin%3A0%20%21important%3B%7D.oms-rc-toc%20li%7Bmargin%3A0%20%21important%3Bpadding%3A4px%200%20%21important%3Bbreak-inside%3Aavoid%3Bfont-size%3A15px%3Bline-height%3A1.45%3Bcolor%3Avar%28--mut%29%3Blist-style%3Adecimal%3B%7D.oms-rc-toc%20a%7Bcolor%3Avar%28--ts%29%20%21important%3Btext-decoration%3Anone%20%21important%3Bbox-shadow%3Anone%20%21important%3Btransition%3Acolor%20.2s%3B%7D.oms-rc-toc%20a%3Ahover%7Bcolor%3Avar%28--bd%29%20%21important%3B%7D.oms-rc-quote%7Bmargin%3A6px%200%2030px%20%21important%3Bpadding%3Aclamp%2824px%2C3.2vw%2C32px%29%20%21important%3Bborder%3A0%20%21important%3Bborder-radius%3A24px%3Bbackground%3Alinear-gradient%28135deg%2C%23232730%2C%23313846%29%20%21important%3Boverflow%3Ahidden%3Bfont-style%3Anormal%20%21important%3B%7D.oms-rc-quote%3A%3Abefore%2C.oms-rc-quote%3A%3Aafter%7Bcontent%3Anone%20%21important%3Bdisplay%3Anone%20%21important%3B%7D.oms-rc-quote%20p%7Bmargin%3A0%20%21important%3Bfont-size%3Aclamp%2820px%2C2.3vw%2C24px%29%20%21important%3Bline-height%3A1.38%20%21important%3Bfont-weight%3A600%3Bletter-spacing%3A-.02em%3Bcolor%3A%23fff%20%21important%3Bfont-style%3Anormal%20%21important%3B%7D.oms-rc-quote%20span%7Bcolor%3A%2350aa3c%3B%7D.oms-rc-quote%20.oms-rc__glow%7Bopacity%3A.22%3Bbottom%3A-60%25%3B%7D.oms-rc-info%7Bpadding%3A24px%2026px%3Bborder-radius%3A20px%3Bbackground%3Avar%28--soft%29%3Bborder%3A1px%20solid%20%23e7ebef%3B%7D.oms-rc-info%20.oms-rc__overline%7Bcolor%3Avar%28--bd%29%20%21important%3Bfont-size%3A12px%20%21important%3Bletter-spacing%3A.09em%3B%7D.oms-rc-map%7Bpadding%3Aclamp%2822px%2C3vw%2C30px%29%3Bborder%3A1px%20solid%20%23dfe7ec%3Bborder-radius%3A24px%3Boverflow%3Ahidden%3Bbackground%3Alinear-gradient%28140deg%2C%23f7fbfd%200%25%2C%23eef4f8%2060%25%2C%23e4eef4%20100%25%29%3B%7D.oms-rc-map__head%7Bmargin%3A0%200%2020px%3B%7D.oms-rc-map__head%20.oms-rc__title%7Bfont-size%3Aclamp%2821px%2C2.4vw%2C25px%29%3B%7D.oms-rc-map__head%20p%7Bfont-size%3A15px%3B%7D.oms-rc-map__grid%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A10px%3B%7D.oms-rc-node%7Bpadding%3A16px%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A16px%3Bbox-shadow%3A0%2018px%2040px%20-36px%20rgba%2815%2C17%2C21%2C.45%29%3B%7D.oms-rc-node__num%7Bdisplay%3Ablock%3Bfont-size%3A11px%3Bfont-weight%3A700%3Bletter-spacing%3A.1em%3Bcolor%3Avar%28--b%29%3B%7D.oms-rc-node__t%7Bdisplay%3Ablock%3Bmargin%3A8px%200%206px%3Bfont-size%3A16px%3Bfont-weight%3A700%3Bline-height%3A1.2%3Bletter-spacing%3A-.015em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-node%20p%7Bfont-size%3A13.5px%20%21important%3Bline-height%3A1.45%20%21important%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc-map__agent%7Bmargin-top%3A10px%3Bpadding%3A14px%2018px%3Bborder-radius%3A16px%3Bbackground%3Avar%28--ink%29%3Bfont-size%3A14.5px%3Bfont-weight%3A600%3Bline-height%3A1.45%3Bcolor%3A%23fff%3Btext-align%3Acenter%3B%7D.oms-rc-map__agent%20b%7Bcolor%3A%2350aa3c%3B%7D.oms-rc-cards%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A12px%3B%7D.oms-rc-card%7Bpadding%3A20px%2018px%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A18px%3Bbox-shadow%3A0%2018px%2040px%20-36px%20rgba%2815%2C17%2C21%2C.45%29%3Btransition%3Atransform%20.3s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Cborder-color%20.3s%3B%7D.oms-rc-card%3Ahover%7Btransform%3AtranslateY%28-3px%29%3Bborder-color%3Argba%2880%2C170%2C60%2C.32%29%3B%7D.oms-rc-card__n%7Bdisplay%3Agrid%3Bplace-items%3Acenter%3Bwidth%3A36px%3Bheight%3A36px%3Bborder-radius%3A12px%3Bbackground%3Argba%2880%2C170%2C60%2C.12%29%3Bcolor%3Avar%28--bd%29%3Bfont-size%3A15px%3Bfont-weight%3A700%3B%7D.oms-rc-card%20.oms-rc__title%7Bmargin%3A14px%200%208px%3Bfont-size%3A17px%3Bline-height%3A1.25%3B%7D.oms-rc-card%20p%7Bfont-size%3A14px%20%21important%3Bline-height%3A1.55%20%21important%3B%7D.oms-rc-check%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%282%2Cminmax%280%2C1fr%29%29%3Bgap%3A10px%3Blist-style%3Anone%3B%7D.oms-rc-check%20li%7Bposition%3Arelative%3Bmargin%3A0%20%21important%3Bpadding%3A13px%2014px%2013px%2044px%20%21important%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A14px%3Bfont-size%3A15px%3Bfont-weight%3A500%3Bline-height%3A1.4%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-check%20li%3A%3Abefore%7Bcontent%3A%22%22%20%21important%3Bdisplay%3Ablock%20%21important%3Bposition%3Aabsolute%3Bleft%3A14px%3Btop%3A13px%3Bwidth%3A20px%3Bheight%3A20px%3Bborder-radius%3A50%25%3Bbackground%3Argba%2880%2C170%2C60%2C.14%29%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%252350aa3c%27%20stroke-width%3D%273%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Cpath%20d%3D%27M5%2012.5l4.5%204.5L19%207.5%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F12px%20no-repeat%3B%7D.oms-rc-cta%7Bpadding%3Aclamp%2826px%2C3.6vw%2C38px%29%3Bborder-radius%3A24px%3Boverflow%3Ahidden%3Bbackground%3Aradial-gradient%28circle%20at%2085%25%2020%25%2Crgba%2880%2C170%2C60%2C.30%29%2Ctransparent%2040%25%29%2Clinear-gradient%28135deg%2C%2320242c%2C%232b313b%29%3B%7D.oms-rc-cta%20.oms-rc__title%7Bfont-size%3Aclamp%2823px%2C2.7vw%2C30px%29%3Bcolor%3A%23fff%3Bmargin-bottom%3A12px%3B%7D.oms-rc-cta%20p%7Bcolor%3A%23d7dde5%20%21important%3Bfont-size%3A16px%3B%7D.oms-rc-cta__actions%7Bdisplay%3Aflex%3Bflex-wrap%3Awrap%3Bgap%3A10px%3Bmargin-top%3A22px%3B%7D.oms-rc-btn%7Bdisplay%3Ainline-flex%3Balign-items%3Acenter%3Bjustify-content%3Acenter%3Bgap%3A9px%3Bpadding%3A14px%2024px%3Bborder-radius%3A999px%3Bfont-size%3A15px%3Bfont-weight%3A600%3Bline-height%3A1.2%3Btext-decoration%3Anone%20%21important%3Bbox-shadow%3Anone%20%21important%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Cbox-shadow%20.25s%2Cbackground%20.25s%3B%7D.oms-rc-btn%20svg%7Bwidth%3A17px%3Bheight%3A17px%3B%7D.oms-rc-btn--primary%7Bbackground%3Avar%28--b%29%3Bcolor%3A%23fff%20%21important%3B%7D.oms-rc-btn--primary%3Ahover%7Bbackground%3Avar%28--bd%29%3Btransform%3AtranslateY%28-2px%29%3Bbox-shadow%3A0%2016px%2034px%20-14px%20rgba%2880%2C170%2C60%2C.55%29%20%21important%3B%7D.oms-rc-btn--ghost%7Bborder%3A1px%20solid%20rgba%28255%2C255%2C255%2C.28%29%3Bcolor%3A%23fff%20%21important%3Bbackground%3Argba%28255%2C255%2C255%2C.04%29%3B%7D.oms-rc-btn--ghost%3Ahover%7Bbackground%3Argba%28255%2C255%2C255%2C.1%29%3Btransform%3AtranslateY%28-2px%29%3B%7D.oms-rc-faq%20h2%7Bmargin%3A0%200%2018px%3B%7D.oms-rc-faq%20details%7Bborder-top%3A1px%20solid%20var%28--ln%29%3Bpadding%3A18px%200%3B%7D.oms-rc-faq%20details%3Alast-of-type%7Bborder-bottom%3A1px%20solid%20var%28--ln%29%3B%7D.oms-rc-faq%20summary%7Bcursor%3Apointer%3Blist-style%3Anone%3Bposition%3Arelative%3Bpadding-right%3A34px%3Bfont-size%3A17px%3Bfont-weight%3A700%3Bline-height%3A1.4%3Bletter-spacing%3A-.012em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-faq%20summary%3A%3A-webkit-details-marker%7Bdisplay%3Anone%3B%7D.oms-rc-faq%20summary%3A%3Aafter%7Bcontent%3A%22%2B%22%3Bposition%3Aabsolute%3Bright%3A4px%3Btop%3A-3px%3Bfont-size%3A26px%3Bfont-weight%3A400%3Bcolor%3Avar%28--b%29%3B%7D.oms-rc-faq%20details%5Bopen%5D%20summary%3A%3Aafter%7Bcontent%3A%22%E2%80%93%22%3B%7D.oms-rc-faq%20details%20p%7Bmargin-top%3A10px%3Bfont-size%3A15.5px%3B%7D.oms-rc-src%7Bpadding%3A24px%2026px%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A20px%3Bbackground%3Avar%28--soft%29%3B%7D.oms-rc-src%20.oms-rc__title%7Bfont-size%3A20px%3Bmargin-bottom%3A12px%3B%7D.oms-rc-src%20ol%7Bpadding-left%3A20px%20%21important%3B%7D.oms-rc-src%20li%7Bmargin%3A0%20%21important%3Bpadding%3A4px%200%20%21important%3Bfont-size%3A14px%3Bline-height%3A1.5%3Bcolor%3Avar%28--ts%29%3Blist-style%3Adecimal%3B%7D.oms-rc-src%20a%7Bcolor%3Avar%28--bd%29%20%21important%3Btext-decoration%3Aunderline%3Btext-underline-offset%3A2px%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%7Bdisplay%3Ablock%3Bborder%3A1px%20solid%20%23e2e7ec%3Bborder-radius%3A20px%3Boverflow%3Ahidden%3B%7D.oms-rc-fig%20img%7Bdisplay%3Ablock%3Bwidth%3A100%25%3Bheight%3Aauto%3B%7D.oms-rc-fig%20.vc_figure-caption%7Bmargin-top%3A10px%3Bfont-size%3A13px%3Bline-height%3A1.5%3Bcolor%3A%237b8491%3Btext-align%3Acenter%3B%7D.oms-rc-card%20.oms-rc__title%7Bfont-weight%3A500%20%21important%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%7Bposition%3Arelative%3Bcursor%3Azoom-in%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%3A%3Aafter%7Bcontent%3A%22%22%3Bposition%3Aabsolute%3Bright%3A12px%3Bbottom%3A12px%3Bwidth%3A38px%3Bheight%3A38px%3Bborder-radius%3A50%25%3Bbackground%3A%2350aa3c%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%2523fff%27%20stroke-width%3D%272%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Ccircle%20cx%3D%2711%27%20cy%3D%2711%27%20r%3D%276.5%27%2F%253E%253Cpath%20d%3D%27M20%2020l-4.2-4.2M11%208.4v5.2M8.4%2011h5.2%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F20px%20no-repeat%3Bbox-shadow%3A0%2010px%2024px%20-10px%20rgba%2835%2C39%2C48%2C.55%29%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%3Bpointer-events%3Anone%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%3Ahover%3A%3Aafter%7Btransform%3Ascale%281.08%29%3B%7D.oms-rc-fig%20img%3Afocus-visible%7Boutline%3A3px%20solid%20%2350aa3c%3Boutline-offset%3A3px%3B%7D.oms-rc-lb%7Bposition%3Afixed%3Binset%3A0%3Bz-index%3A2147483000%3Bdisplay%3Aflex%3Balign-items%3Acenter%3Bjustify-content%3Acenter%3Bpadding%3A4vh%204vw%3Bbackground%3Argba%2820%2C23%2C29%2C.9%29%3Bcursor%3Azoom-out%3B%7D.oms-rc-lb%20figure%7Bmargin%3A0%3Bmax-width%3Amin%281600px%2C100%25%29%3Bmax-height%3A100%25%3Bdisplay%3Aflex%3Bflex-direction%3Acolumn%3Balign-items%3Acenter%3Bcursor%3Adefault%3B%7D.oms-rc-lb%20img%7Bdisplay%3Ablock%3Bmax-width%3A100%25%3Bmax-height%3Acalc%2892vh%20-%2048px%29%3Bwidth%3Aauto%3Bheight%3Aauto%3Bborder-radius%3A14px%3Bbackground%3A%23fff%3Bbox-shadow%3A0%2030px%2080px%20-30px%20rgba%280%2C0%2C0%2C.6%29%3B%7D.oms-rc-lb%20figcaption%7Bmargin-top%3A14px%3Bmax-width%3A820px%3Bfont%3A400%2014px%2F1.5%20Outfit%2Csystem-ui%2Csans-serif%3Bcolor%3A%23d7dde5%3Btext-align%3Acenter%3B%7D.oms-rc-lb__close%7Bposition%3Aabsolute%3Btop%3A18px%3Bright%3A22px%3Bwidth%3A46px%3Bheight%3A46px%3Bdisplay%3Agrid%3Bplace-items%3Acenter%3Bpadding%3A0%3Bborder%3A0%3Bborder-radius%3A50%25%3Bbackground%3Argba%28255%2C255%2C255%2C.12%29%3Bcolor%3A%23fff%3Bfont%3A300%2030px%2F1%20system-ui%2Csans-serif%3Bcursor%3Apointer%3Btransition%3Abackground%20.2s%3B%7D.oms-rc-lb__close%3Ahover%2C.oms-rc-lb__close%3Afocus-visible%7Bbackground%3A%2350aa3c%3Boutline%3Anone%3B%7D%40media%20%28prefers-reduced-motion%3Areduce%29%7B.oms-rc-lb%7Btransition%3Anone%3B%7D%7D.oms-rc-hz%7Bmargin%3A0%200%2026px%3B%7D.oms-rc-hz__title%7Bmargin%3A0%200%2018px%20%21important%3Bfont-size%3Aclamp%2818px%2C2vw%2C21px%29%20%21important%3Bfont-weight%3A600%3Bline-height%3A1.3%20%21important%3Bletter-spacing%3A-.015em%3Bcolor%3Avar%28--ink%29%20%21important%3B%7D.oms-rc-hz__grid%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A14px%3B%7D.oms-rc-hz__item%7Bdisplay%3Aflex%3Bflex-direction%3Acolumn%3Balign-items%3Acenter%3Bmin-width%3A0%3Btext-align%3Acenter%3B%7D.oms-rc-hz__label%7Bmargin-bottom%3A10px%3Bfont-size%3A13.5px%3Bfont-weight%3A700%3Bline-height%3A1.3%3Bletter-spacing%3A-.005em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-hz__media%7Bposition%3Arelative%3Bdisplay%3Ablock%3Bwidth%3A100%25%3Baspect-ratio%3A4%2F3%3Boverflow%3Ahidden%3Bborder-radius%3A16px%3Bbackground%3A%23f2f4f6%3Bbox-shadow%3A0%2018px%2040px%20-30px%20rgba%2815%2C17%2C21%2C.5%29%3Bcursor%3Azoom-in%3B%7D.oms-rc-hz__media%20img%7Bdisplay%3Ablock%3Bwidth%3A100%25%20%21important%3Bheight%3A100%25%20%21important%3Bmax-width%3Anone%3Bmargin%3A0%20%21important%3Bobject-fit%3Acover%3Btransition%3Atransform%20.5s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%3B%7D.oms-rc-hz__media%3Ahover%20img%7Btransform%3Ascale%281.04%29%3B%7D.oms-rc-hz__media%3A%3Aafter%7Bcontent%3A%22%22%3Bposition%3Aabsolute%3Bright%3A10px%3Bbottom%3A10px%3Bwidth%3A32px%3Bheight%3A32px%3Bborder-radius%3A50%25%3Bbackground%3A%2350aa3c%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%2523fff%27%20stroke-width%3D%272%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Ccircle%20cx%3D%2711%27%20cy%3D%2711%27%20r%3D%276.5%27%2F%253E%253Cpath%20d%3D%27M20%2020l-4.2-4.2M11%208.4v5.2M8.4%2011h5.2%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F17px%20no-repeat%3Bbox-shadow%3A0%2010px%2024px%20-10px%20rgba%2835%2C39%2C48%2C.55%29%3Bopacity%3A.92%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Copacity%20.25s%3Bpointer-events%3Anone%3B%7D.oms-rc-hz__media%3Ahover%3A%3Aafter%7Bopacity%3A1%3Btransform%3Ascale%281.08%29%3B%7D.oms-rc-zoom%3Afocus-visible%7Boutline%3A3px%20solid%20%2350aa3c%3Boutline-offset%3A-3px%3B%7D.oms-rc-hz__name%7Bmargin-top%3A10px%3Bfont-size%3A14px%3Bfont-weight%3A500%3Bline-height%3A1.35%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc-hz__cap%7Bmargin-top%3A16px%3Bfont-size%3A13px%3Bline-height%3A1.5%3Bcolor%3A%237b8491%3Btext-align%3Acenter%3B%7D%40media%20%28max-width%3A560px%29%7B.oms-rc-hz__grid%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3Bgap%3A22px%3B%7D.oms-rc-hz__media%7Baspect-ratio%3A16%2F10%3B%7D%7D%40media%20%28max-width%3A820px%29%7B.oms-rc-cards%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3B%7D.oms-rc-map__grid%7Bgrid-template-columns%3Arepeat%282%2Cminmax%280%2C1fr%29%29%3B%7D%7D%40media%20%28max-width%3A640px%29%7B.oms-rc-toc%20ol%7Bcolumns%3A1%3B%7D.oms-rc-check%2C.oms-rc-map__grid%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3B%7D.oms-rc-btn%7Bwidth%3A100%25%3B%7D.oms-rc-short%2C.oms-rc-info%2C.oms-rc-src%2C.oms-rc-toc%7Bpadding%3A20px%3B%7D%7D%40media%20%28prefers-reduced-motion%3Areduce%29%7B.oms-rc%20%2A%7Btransition%3Anone%20%21important%3B%7D%7D%3C%2Fstyle%3E%0A%3Cscript%3E%28function%28%29%7Bif%28window.omsRcLightbox%29return%3Bwindow.omsRcLightbox%3D1%3Bfunction%20big%28img%29%7Bvar%20s%3Dimg.getAttribute%28%22srcset%22%29%2Cbest%3Dimg.currentSrc%7C%7Cimg.src%2Cw%3D0%3Bif%28s%29%7Bs.split%28%22%2C%22%29.forEach%28function%28p%29%7Bvar%20a%3Dp.trim%28%29.split%28%2F%5Cs%2B%2F%29%2Cn%3DparseInt%28a%5B1%5D%2C10%29%7C%7C0%3Bif%28n%3Ew%29%7Bw%3Dn%3Bbest%3Da%5B0%5D%3B%7D%7D%29%3B%7Dreturn%20best%3B%7Dfunction%20open%28img%29%7Bvar%20last%3Ddocument.activeElement%2Co%3Ddocument.createElement%28%22div%22%29%3Bo.className%3D%22oms-rc-lb%22%3Bo.setAttribute%28%22role%22%2C%22dialog%22%29%3Bo.setAttribute%28%22aria-modal%22%2C%22true%22%29%3Bo.setAttribute%28%22aria-label%22%2Cimg.alt%7C%7C%22Bildansicht%22%29%3Bvar%20b%3Ddocument.createElement%28%22button%22%29%3Bb.type%3D%22button%22%3Bb.className%3D%22oms-rc-lb__close%22%3Bb.setAttribute%28%22aria-label%22%2C%22Schlie%C3%9Fen%22%29%3Bb.textContent%3D%22%5Cu00d7%22%3Bvar%20f%3Ddocument.createElement%28%22figure%22%29%2Ci%3Ddocument.createElement%28%22img%22%29%3Bi.src%3Dbig%28img%29%3Bi.alt%3Dimg.alt%7C%7C%22%22%3Bf.appendChild%28i%29%3Bvar%20c%3Dimg.closest%28%22figure%22%29%26%26img.closest%28%22figure%22%29.querySelector%28%22.vc_figure-caption%22%29%2Cct%3Dimg.getAttribute%28%22data-caption%22%29%7C%7C%28c%3Fc.textContent.trim%28%29%3A%22%22%29%3Bif%28ct%29%7Bvar%20fc%3Ddocument.createElement%28%22figcaption%22%29%3Bfc.textContent%3Dct%3Bf.appendChild%28fc%29%3B%7Do.appendChild%28b%29%3Bo.appendChild%28f%29%3Bdocument.body.appendChild%28o%29%3Bvar%20ov%3Ddocument.documentElement.style.overflow%3Bdocument.documentElement.style.overflow%3D%22hidden%22%3Bvoid%20o.offsetWidth%3Bo.classList.add%28%22is-open%22%29%3Bb.focus%28%29%3Bfunction%20close%28%29%7Bdocument.removeEventListener%28%22keydown%22%2Ckey%29%3Bdocument.documentElement.style.overflow%3Dov%3Bo.remove%28%29%3Bif%28last%26%26last.focus%29last.focus%28%29%3B%7Dfunction%20key%28e%29%7Bif%28e.key%3D%3D%3D%22Escape%22%29close%28%29%3Bif%28e.key%3D%3D%3D%22Tab%22%29%7Be.preventDefault%28%29%3Bb.focus%28%29%3B%7D%7Do.addEventListener%28%22click%22%2Cfunction%28e%29%7Bif%28e.target%3D%3D%3Do%7C%7Ce.target%3D%3D%3Db%29close%28%29%3B%7D%29%3Bdocument.addEventListener%28%22keydown%22%2Ckey%29%3B%7Dfunction%20init%28%29%7Bdocument.querySelectorAll%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29.forEach%28function%28img%29%7Bimg.tabIndex%3D0%3Bimg.setAttribute%28%22title%22%2C%22Zum%20Vergr%C3%B6%C3%9Fern%20klicken%22%29%3B%7D%29%3B%7Ddocument.addEventListener%28%22click%22%2Cfunction%28e%29%7Bvar%20img%3De.target.closest%26%26e.target.closest%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29%3Bif%28%21img%29return%3Be.preventDefault%28%29%3Bopen%28img%29%3B%7D%29%3Bdocument.addEventListener%28%22keydown%22%2Cfunction%28e%29%7Bif%28%28e.key%3D%3D%3D%22Enter%22%7C%7Ce.key%3D%3D%3D%22%20%22%29%26%26e.target.matches%26%26e.target.matches%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29%29%7Be.preventDefault%28%29%3Bopen%28e.target%29%3B%7D%7D%29%3Bif%28document.readyState%3D%3D%3D%22loading%22%29document.addEventListener%28%22DOMContentLoaded%22%2Cinit%29%3Belse%20init%28%29%3B%7D%29%28%29%3B%3C%2Fscript%3E%0A%3Csection%20class%3D%22oms-rc%20oms-rc-short%22%20aria-label%3D%22Kurzantwort%22%3E%3Cspan%20class%3D%22oms-rc__glow%22%20aria-hidden%3D%22true%22%3E%3C%2Fspan%3E%3Cp%20class%3D%22oms-rc__overline%22%3EDie%20Kurzantwort%3C%2Fp%3E%3Cp%3E%3Cstrong%3EAI%20macht%20aus%20einzelnen%20Marketingdisziplinen%20zunehmend%20ein%20zusammenh%C3%A4ngendes%20System.%3C%2Fstrong%3E%20Entscheidend%20ist%20k%C3%BCnftig%20weniger%2C%20welchem%20Kanal%20ein%20Touchpoint%20geh%C3%B6rt%2C%20sondern%20ob%20Brand%2C%20Content%2C%20Media%2C%20Daten%2C%20Website%20und%20Sales%20auf%20dasselbe%20wirtschaftliche%20Ziel%20einzahlen.%3C%2Fp%3E%3Cul%20class%3D%22oms-rc__chips%22%3E%3Cli%3EDemand%20Capture%3C%2Fli%3E%3Cli%3EDemand%20%26amp%3B%20Trust%3C%2Fli%3E%3Cli%3ESEO%20%2B%20GEO%3C%2Fli%3E%3Cli%3ECRM-Signale%3C%2Fli%3E%3Cli%3EAgentic%20Web%3C%2Fli%3E%3C%2Ful%3E%3C%2Fsection%3E[\/vc_raw_html][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“10px“][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=“.vc_custom_1684328956083{padding-right: 25px !important;padding-left: 0px !important;}“][vc_column_text css=“.vc_custom_1782137194437{margin-bottom: 0px !important;}“]SEO. Performance-Marketing. Content. Social Media. CRM. Sales. Wir organisieren Marketing noch immer gerne in diesen Schubladen \u2013 mit eigenen Teams, Budgets, Tools und KPIs. Die Buyer Journey h\u00e4lt sich nur leider immer weniger daran.<\/strong><\/p>\n

Genau das war f\u00fcr mich einer der spannendsten roten F\u00e4den der diesj\u00e4hrigen DMEXCO. Das Motto der Messe lautete \u201eScaling Intelligence\u201c<\/strong>. Und bemerkenswert war: Es ging deutlich weniger darum, welches neue AI-Tool jetzt noch irgendwo eingebaut werden kann. Viel h\u00e4ufiger ging es um die Frage, wie Daten, Inhalte, Systeme und Menschen so miteinander verbunden werden, dass daraus tats\u00e4chliche Wertsch\u00f6pfung entsteht.<\/p>\n

Die DMEXCO selbst beschreibt \u201eScaling Intelligence\u201c als den Schritt von der Experimentierphase hin zu operativer Wirkung: AI soll nicht nur Potenzial demonstrieren, sondern in Prozesse, Ergebnisse und messbaren wirtschaftlichen Mehrwert \u00fcbersetzt werden. Der Engpass sei dabei h\u00e4ufig nicht die Technologie, sondern ihre Integration in Prozesse und strategische Entscheidungen.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]JTNDYmxvY2txdW90ZSUyMGNsYXNzJTNEJTIyb21zLXJjJTIwb21zLXJjLXF1b3RlJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjX19nbG93JTIyJTIwYXJpYS1oaWRkZW4lM0QlMjJ0cnVlJTIyJTNFJTNDJTJGc3BhbiUzRSUzQ3AlM0VEYXMlMjBlaWdlbnRsaWNoZSUyMERNRVhDTy1MZWFybmluZyUyMGxhdXRldCUyMGRlc2hhbGIlMjBuaWNodCUzQSUyMCUzQ3NwYW4lM0UlRTIlODAlOUVXaXIlMjBicmF1Y2hlbiUyMG1laHIlMjBBSSUyMGltJTIwTWFya2V0aW5nJUUyJTgwJTlDJTNDJTJGc3BhbiUzRSUyQyUyMHNvbmRlcm4lM0ElMjBXaXIlMjBtJUMzJUJDc3NlbiUyME1hcmtldGluZyUyMGFscyUyMHZlcmJ1bmRlbmVzJTIwV2FjaHN0dW1zc3lzdGVtJTIwc3RldWVybi4lM0MlMkZwJTNFJTNDJTJGYmxvY2txdW90ZSUzRQ==[\/vc_raw_html][vc_empty_space height=“30px“][vc_column_text]\n

1. Aus Search wird Discoverability<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]SEO war lange relativ einfach zu erkl\u00e4ren: Menschen haben ein Problem, \u00f6ffnen Google, geben einen Suchbegriff ein und klicken auf ein Ergebnis. Diese Welt verschwindet nicht. Aber sie bekommt Gesellschaft.<\/p>\n

Potenzielle Kunden recherchieren heute \u00fcber Google, YouTube, LinkedIn, Fachmedien, Communities, ChatGPT, Gemini, Perplexity und andere AI-Systeme. Und h\u00e4ufig wechseln sie w\u00e4hrend einer einzigen Recherche mehrfach zwischen diesen Umgebungen.<\/p>\n

Eine Session, die diesen Wandel sehr gut gezeigt hat, war \u201eGEO durch Video\u201c<\/strong>. Dort ging es darum, welche Inhalte von AI-Suchsystemen verarbeitet und als Quellen verwendet werden \u2013 und welche Rolle Video-Content gerade bei komplexen B2B-Produkten spielen kann.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_column_text]Das ist ein wichtiger Unterschied. Sichtbarkeit ist damit nicht mehr automatisch gleichbedeutend mit einer Google-Position. Es geht um Discoverability<\/strong>, also darum, in relevanten Suchmaschinen und AI-basierten Antwortsystemen gefunden und als verl\u00e4ssliche Quelle verstanden zu werden.<\/p>\n

Und daf\u00fcr m\u00fcssen zwei Dinge zusammenspielen: Brand + Expertencontent schaffen Vertrauen.<\/strong> SEO + GEO schaffen Discoverability.<\/strong> In der Praxis lassen sich beide Bereiche immer schlechter voneinander trennen.<\/p>\n

Ein guter Fachartikel kann bei Google ranken, von einem AI-System als Quelle verwendet werden, Grundlage f\u00fcr einen LinkedIn-Post sein, in einem Video aufgegriffen werden und einem Vertriebsmitarbeiter sp\u00e4ter als Sales Enablement dienen. Content geh\u00f6rt dann nicht mehr einem Kanal. Er wird Teil einer gemeinsamen Informationsarchitektur.[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]\n

2. Selbst die Grenze zwischen Organic und Paid beginnt zu verschwimmen<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Besonders spannend fand ich deshalb das Thema \u201eBridging GEO and ChatGPT Ads\u201c<\/strong>. In der Session wurde diskutiert, wie organische AI-Antworten und bezahlte Platzierungen k\u00fcnftig in derselben Rechercheumgebung auftreten k\u00f6nnten. Die Conversation kann damit zugleich Recherchekontext, Intent-Signal und Werbeumfeld werden.<\/p>\n

Das stellt unser klassisches Kanaldenken ziemlich auf den Kopf. SEO hier. SEA dort. Social in einem anderen Team. Content wiederum woanders. Aus Kundensicht war diese Trennung ohnehin immer k\u00fcnstlich.<\/p>\n

Ein Entscheider kann einen Expertenbeitrag auf LinkedIn sehen, einige Tage sp\u00e4ter eine Frage an ChatGPT stellen, danach einen Anbieter googeln, ein YouTube-Video anschauen und erst Wochen sp\u00e4ter direkt auf dessen Website zur\u00fcckkehren. F\u00fcr ihn ist das eine Journey<\/strong>, nicht f\u00fcnf voneinander unabh\u00e4ngige Kan\u00e4le.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]JTNDc2VjdGlvbiUyMGNsYXNzJTNEJTIyb21zLXJjJTIwb21zLXJjLW1hcCUyMiUyMGFyaWEtbGFiZWwlM0QlMjJCMkItV2FjaHN0dW1zc3lzdGVtJTIyJTNFJTNDZGl2JTIwY2xhc3MlM0QlMjJvbXMtcmMtbWFwX19oZWFkJTIyJTNFJTNDaDMlMjBjbGFzcyUzRCUyMm9tcy1yY19fdGl0bGUlMjIlM0VEYXMlMjBCMkItV2FjaHN0dW1zc3lzdGVtJTNDJTJGaDMlM0UlM0NwJTNFS2FuJUMzJUE0bGUlMjBibGVpYmVuJTIwb3BlcmF0aXYlMjByZWxldmFudC4lMjBTdHJhdGVnaXNjaCUyMG0lQzMlQkNzc2VuJTIwc2llJTIwYWJlciUyMGF1ZiUyMGdlbWVpbnNhbWUlMjBOYWNoZnJhZ2UtJTJDJTIwVmVydHJhdWVucy0lMjB1bmQlMjBCdXNpbmVzcy1TaWduYWxlJTIwZWluemFobGVuLiUzQyUyRnAlM0UlM0MlMkZkaXYlM0UlM0NkaXYlMjBjbGFzcyUzRCUyMm9tcy1yYy1tYXBfX2dyaWQlMjIlM0UlM0NkaXYlMjBjbGFzcyUzRCUyMm9tcy1yYy1ub2RlJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGVfX251bSUyMiUzRTAxJTNDJTJGc3BhbiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMm9tcy1yYy1ub2RlX190JTIyJTNFQnJhbmQlMjAlMkIlMjBFeHBlcnRlbmNvbnRlbnQlM0MlMkZzcGFuJTNFJTNDcCUzRVNjaGFmZnQlMjBWZXJ0cmF1ZW4lMkMlMjBPcmllbnRpZXJ1bmclMjB1bmQlMjBQciVDMyVBNGZlcmVuei4lM0MlMkZwJTNFJTNDJTJGZGl2JTNFJTNDZGl2JTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZSUyMiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMm9tcy1yYy1ub2RlX19udW0lMjIlM0UwMiUzQyUyRnNwYW4lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZV9fdCUyMiUzRVNFTyUyMCUyQiUyMEdFTyUzQyUyRnNwYW4lM0UlM0NwJTNFU2NoYWZmdCUyMERpc2NvdmVyYWJpbGl0eSUyMGluJTIwU2VhcmNoJTIwdW5kJTIwQUktU3lzdGVtZW4uJTNDJTJGcCUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGUlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZV9fbnVtJTIyJTNFMDMlM0MlMkZzcGFuJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGVfX3QlMjIlM0VQYWlkJTIwJTJCJTIwQUklMjBBZHMlMjAlMkIlMjBTb2NpYWwlM0MlMkZzcGFuJTNFJTNDcCUzRVNjaGFmZnQlMjBSZWljaHdlaXRlJTJDJTIwQWt0aXZpZXJ1bmclMjB1bmQlMjBOYWNoZnJhZ2UuJTNDJTJGcCUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGUlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZV9fbnVtJTIyJTNFMDQlM0MlMkZzcGFuJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGVfX3QlMjIlM0VXZWJzaXRlJTIwJTJCJTIwUHJvZHVrdGRhdGVuJTNDJTJGc3BhbiUzRSUzQ3AlM0VCZWFudHdvcnRldCUyMEZyYWdlbiUyMHVuZCUyMHJlZHV6aWVydCUyMFJlaWJ1bmcuJTNDJTJGcCUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGUlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZV9fbnVtJTIyJTNFMDUlM0MlMkZzcGFuJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGVfX3QlMjIlM0VDUk0lMjAlMkIlMjBBdXRvbWF0aW9uJTNDJTJGc3BhbiUzRSUzQ3AlM0VWZXJiaW5kZXQlMjBTaWduYWxlJTJDJTIwUHJvemVzc2UlMjB1bmQlMjBOdXJ0dXJpbmcuJTNDJTJGcCUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGUlMjIlM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtbm9kZV9fbnVtJTIyJTNFMDYlM0MlMkZzcGFuJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLW5vZGVfX3QlMjIlM0VTYWxlcyUzQyUyRnNwYW4lM0UlM0NwJTNFJUMzJTlDYmVybmltbXQlMjBCZXJhdHVuZyUyQyUyMEFuZm9yZGVydW5nZW4lMjB1bmQlMjBWZXJoYW5kbHVuZy4lM0MlMkZwJTNFJTNDJTJGZGl2JTNFJTNDJTJGZGl2JTNFJTNDZGl2JTIwY2xhc3MlM0QlMjJvbXMtcmMtbWFwX19hZ2VudCUyMiUzRSUzQ2IlM0VBSS0lMjAlMjZhbXAlM0IlMjBBZ2VudC1MYXllciUzQSUzQyUyRmIlM0UlMjBTeXN0ZW1lJTIwc3VjaGVuJTJDJTIwa29tYmluaWVyZW4lMkMlMjBiZXdlcnRlbiUyMHVuZCUyMHZlcmFyYmVpdGVuJTIwSW5mb3JtYXRpb25lbiUyMCVDMyVCQ2JlciUyMGFsbGUlMjBFYmVuZW4lMjBoaW53ZWcuJTNDJTJGZGl2JTNFJTNDJTJGc2VjdGlvbiUzRQ==[\/vc_raw_html][vc_column_text]Die sinnvollere Frage lautet deshalb nicht mehr \u201eOrganic oder Paid?\u201c, sondern: Welche Rolle \u00fcbernimmt welcher Touchpoint innerhalb des Entscheidungsprozesses?<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]\n

3. Mehr Leads sind noch kein Wachstum<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]An dieser Stelle schlie\u00dft sich f\u00fcr mich direkt der Kreis zu unserer eigenen DMEXCO-Masterclass: \u201eCMOs in the Era of Less \u2013 wie aus digitalen Kampagnen planbares B2B-Wachstum entsteht.\u201c<\/strong><\/p>\n

Die Ausgangslage vieler B2B-Marketingverantwortlicher ist paradox: Mehr Wachstumsverantwortung. Mehr Kan\u00e4le. Mehr Tools. Mehr Automatisierung. Mehr Content. Mehr AI. Aber nicht automatisch mehr Budget, Aufmerksamkeit oder vorhandene Nachfrage.<\/p>\n

Unsere These: Das Problem ist deshalb h\u00e4ufig gar kein reines Ressourcenproblem, es ist ein Steuerungsproblem<\/strong>.<\/p>\n

Wenn Google Ads auf Leads optimiert, Marketing auf CPL schaut, Sales auf Opportunities und das CRM irgendwo dazwischen steht, optimiert jeder Teil des Systems f\u00fcr sich. So bleibt unklar, welche Ma\u00dfnahmen tats\u00e4chlich qualifizierte Leads und Pipeline erzeugen.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“10px“][vc_raw_html]JTNDZmlndXJlJTIwY2xhc3MlM0QlMjJvbXMtcmMlMjBvbXMtcmMtaHolMjIlM0UlM0NwJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX3RpdGxlJTIyJTNFMyUyMEhvcml6b250ZSUyMGYlQzMlQkNyJTIwZWluJTIwc2thbGllcmJhcmVzJTIwQjJCLVdhY2hzdHVtc3N5c3RlbSUzQyUyRnAlM0UlM0NkaXYlMjBjbGFzcyUzRCUyMm9tcy1yYy1oel9fZ3JpZCUyMiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19pdGVtJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19sYWJlbCUyMiUzRUhvcml6b250JTIwMSUzQyUyRnNwYW4lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX21lZGlhJTIyJTNFJTNDaW1nJTIwY2xhc3MlM0QlMjJvbXMtcmMtem9vbSUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm9tc2FnLmRlJTJGd3AtZGF0YSUyRnVwbG9hZHMlMkYyMDI2JTJGMDglMkZtYXhpbWl6ZS1zZWFyY2guanBnJTIyJTIwYWx0JTNEJTIyTHVwZSUyMCVDMyVCQ2JlciUyMGVpbmVyJTIwd2FjaHNlbmRlbiUyMEt1cnZlJTIwYWxzJTIwU3ltYm9sJTIwZiVDMyVCQ3IlMjBNYXhpbWl6ZSUyMERlbWFuZCUyMENhcHR1cmUlMjIlMjBkYXRhLWNhcHRpb24lM0QlMjJIb3Jpem9udCUyMDElM0ElMjBNYXhpbWl6ZSUyMERlbWFuZCUyMENhcHR1cmUlMjIlMjB3aWR0aCUzRCUyMjEwMDAlMjIlMjBoZWlnaHQlM0QlMjI3NTAlMjIlMjBsb2FkaW5nJTNEJTIybGF6eSUyMiUyMGRlY29kaW5nJTNEJTIyYXN5bmMlMjIlM0UlM0MlMkZzcGFuJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19uYW1lJTIyJTNFTWF4aW1pemUlMjBEZW1hbmQlMjBDYXB0dXJlJTNDJTJGc3BhbiUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19pdGVtJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19sYWJlbCUyMiUzRUhvcml6b250JTIwMiUzQyUyRnNwYW4lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX21lZGlhJTIyJTNFJTNDaW1nJTIwY2xhc3MlM0QlMjJvbXMtcmMtem9vbSUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm9tc2FnLmRlJTJGd3AtZGF0YSUyRnVwbG9hZHMlMkYyMDI2JTJGMDglMkZkZW1hbmQtdHJ1c3QuanBnJTIyJTIwYWx0JTNEJTIySGFuZHNjaGxhZyUyMHZvciUyMGVpbmVtJTIwU2NodXR6c2NoaWxkJTIwYWxzJTIwU3ltYm9sJTIwZiVDMyVCQ3IlMjBDcmVhdGUlMjBEZW1hbmQlMjAlMjZhbXAlM0IlMjBUcnVzdCUyMiUyMGRhdGEtY2FwdGlvbiUzRCUyMkhvcml6b250JTIwMiUzQSUyMENyZWF0ZSUyMERlbWFuZCUyMCUyNmFtcCUzQiUyMFRydXN0JTIyJTIwd2lkdGglM0QlMjIxMDAwJTIyJTIwaGVpZ2h0JTNEJTIyNzUwJTIyJTIwbG9hZGluZyUzRCUyMmxhenklMjIlMjBkZWNvZGluZyUzRCUyMmFzeW5jJTIyJTNFJTNDJTJGc3BhbiUzRSUzQ3NwYW4lMjBjbGFzcyUzRCUyMm9tcy1yYy1oel9fbmFtZSUyMiUzRUNyZWF0ZSUyMERlbWFuZCUyMCUyNmFtcCUzQiUyMFRydXN0JTNDJTJGc3BhbiUzRSUzQyUyRmRpdiUzRSUzQ2RpdiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19pdGVtJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjLWh6X19sYWJlbCUyMiUzRUhvcml6b250JTIwMyUzQyUyRnNwYW4lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX21lZGlhJTIyJTNFJTNDaW1nJTIwY2xhc3MlM0QlMjJvbXMtcmMtem9vbSUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm9tc2FnLmRlJTJGd3AtZGF0YSUyRnVwbG9hZHMlMkYyMDI2JTJGMDglMkZhZ2VudC1pbnRlcmZhY2UuanBnJTIyJTIwYWx0JTNEJTIyVmVybmV0enRlJTIwR2xhc21vZHVsZSUyMGFscyUyMFN5bWJvbCUyMGYlQzMlQkNyJTIwUHJlcGFyZSUyMGZvciUyMHRoZSUyMEFnZW50aWMlMjBXZWIlMjIlMjBkYXRhLWNhcHRpb24lM0QlMjJIb3Jpem9udCUyMDMlM0ElMjBQcmVwYXJlJTIwZm9yJTIwdGhlJTIwQWdlbnRpYyUyMFdlYiUyMiUyMHdpZHRoJTNEJTIyMTAwMCUyMiUyMGhlaWdodCUzRCUyMjc1MCUyMiUyMGxvYWRpbmclM0QlMjJsYXp5JTIyJTIwZGVjb2RpbmclM0QlMjJhc3luYyUyMiUzRSUzQyUyRnNwYW4lM0UlM0NzcGFuJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX25hbWUlMjIlM0VQcmVwYXJlJTIwZm9yJTIwdGhlJTIwQWdlbnRpYyUyMFdlYiUzQyUyRnNwYW4lM0UlM0MlMkZkaXYlM0UlM0MlMkZkaXYlM0UlM0NmaWdjYXB0aW9uJTIwY2xhc3MlM0QlMjJvbXMtcmMtaHpfX2NhcCUyMiUzRURpZSUyMGRyZWklMjBIb3Jpem9udGUlMjB1bnNlcmVyJTIwRE1FWENPLU1hc3RlcmNsYXNzJTIwJUUyJTgwJTlFQ01PcyUyMGluJTIwdGhlJTIwRXJhJTIwb2YlMjBMZXNzJUUyJTgwJTlDLiUzQyUyRmZpZ2NhcHRpb24lM0UlM0MlMkZmaWd1cmUlM0U=[\/vc_raw_html][vc_empty_space height=“10px“][vc_empty_space height=“15px“][vc_column_text]\n

Horizont 1: Maximize Demand Capture<\/h3>\n[\/vc_column_text][vc_column_text]Vorhandene Nachfrage besser auszusch\u00f6pfen bedeutet nicht einfach, mehr Budget in Kampagnen zu geben. Es bedeutet, die Qualit\u00e4t der Signale zu verbessern, auf die Plattformen optimieren.<\/p>\n

Die Maschine soll nicht lernen: \u201eBesorg mir m\u00f6glichst viele Formulare.\u201c<\/strong> Sie soll lernen: \u201eFinde mehr von den Menschen, aus denen tats\u00e4chlich Gesch\u00e4ft entsteht.\u201c<\/strong><\/p>\n

Zum Beispiel k\u00f6nnen CRM-Stufen wie MQL, SQL oder Opportunity \u00fcber Offline Conversion Imports an Werbeplattformen zur\u00fcckgespielt werden. So erhalten Kampagnen bessere Signale als einen Formularabschluss allein.[\/vc_column_text][vc_empty_space height=“5px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“30px“][vc_column_text]\n

4. Marketing muss von Dashboards zu Business-Signalen kommen<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Dass dieses Thema weit \u00fcber Performance-Marketing hinausgeht, zeigte auch das MarTech-Panel \u201eFrom Data to Impact: How Martech Drives Real Business Growth\u201c<\/strong>. Im Mittelpunkt stand die Frage, wie Marketing von Dashboards und Vanity Metrics st\u00e4rker zu Business-KPIs, ROI und messbarem Wachstum kommt.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_column_text]Welche Leads werden qualifiziert? Welche Segmente erzeugen Opportunities? Welche Inhalte beeinflussen sp\u00e4tere Nachfrage? Welche Kampagnen f\u00fchren tats\u00e4chlich zu Pipeline? Und welche Kunden gewinnen wir am Ende?<\/p>\n

Das ist aus meiner Sicht einer der wichtigsten Entwicklungsschritte im Performance-Marketing: Kampagnen nicht nur isoliert zu optimieren, sondern die Verbindung zwischen Marketingaktivit\u00e4t, Vertriebsfortschritt und Gesch\u00e4ftsergebnis herzustellen.<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]\n

5. Vorhandene Nachfrage l\u00e4sst sich nicht unendlich skalieren<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Was passiert, wenn alle Unternehmen versuchen, dieselben bereits kaufbereiten Interessenten noch effizienter einzusammeln? Irgendwann wird vor allem eines gr\u00f6\u00dfer: der Wettbewerb.<\/p>\n

High-Intent-Nachfrage ist im B2B begrenzt. Mehr Budget bedeutet deshalb nicht automatisch proportional mehr hochwertige Leads. Genau daraus entstand der zweite Horizont unserer Masterclass: Create Demand & Trust.<\/strong><\/p>\n

Wenn wir weiter wachsen wollen, m\u00fcssen wir fr\u00fcher in den Entscheidungsprozess. Bevor eine konkrete Anbieterrecherche beginnt. Bevor jemand eine Demo anfragt. Und m\u00f6glicherweise sogar bevor ein Unternehmen seine Herausforderung vollst\u00e4ndig definiert hat.<\/p>\n

Das bedeutet: Probleme erkl\u00e4ren, Orientierung geben, Expertise zeigen, Zielgruppen relevante Perspektiven anbieten und Vertrauen aufbauen.<\/p>\n

Besonders bei Nischenm\u00e4rkten oder erkl\u00e4rungsbed\u00fcrftigen Angeboten reicht es h\u00e4ufig nicht, vorhandene Suchnachfrage \u00fcber Performance-Kampagnen abzusch\u00f6pfen. Dann m\u00fcssen Zielgruppen, Mehrwerte und Entscheidungsfragen zuerst klarer herausgearbeitet werden. Darauf lassen sich Content, Kampagnen, Landingpages und Nurturing ausrichten.<\/p>\n

Auch im CMO Summit wurde diese Verbindung sichtbar. Beim Panel \u201eThe Bold CMO\u201c<\/strong> ging es ausdr\u00fccklich um die Balance zwischen Performance und langfristigem Markenaufbau. In einer Session mit MAN wurde wiederum diskutiert, warum Brand, Marketing, Sales und Customer Experience enger zusammenarbeiten m\u00fcssen.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]JTNDYmxvY2txdW90ZSUyMGNsYXNzJTNEJTIyb21zLXJjJTIwb21zLXJjLXF1b3RlJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjX19nbG93JTIyJTIwYXJpYS1oaWRkZW4lM0QlMjJ0cnVlJTIyJTNFJTNDJTJGc3BhbiUzRSUzQ3AlM0VOaWVtYW5kJTIwa2F1ZnQlMjBlaW5lJTIwa29tcGxleGUlMjBNYXNjaGluZSUyQyUyMGVpbmUlMjBVbnRlcm5laG1lbnNzb2Z0d2FyZSUyMG9kZXIlMjBlaW5lJTIwQmVyYXR1bmclMkMlMjAlM0NzcGFuJTNFd2VpbCUyMGVyJTIwZHJlaW1hbCUyMGRpZXNlbGJlJTIwUmV0YXJnZXRpbmctQW56ZWlnZSUyMGdlc2VoZW4lMjBoYXQuJTNDJTJGc3BhbiUzRSUzQyUyRnAlM0UlM0MlMkZibG9ja3F1b3RlJTNF[\/vc_raw_html][vc_column_text]Vertrauen entsteht \u00fcber Zeit: \u00fcber Inhalte, Menschen, Proof, Erfahrungen und Konsistenz.[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]\n

6. Performance beginnt deshalb lange vor der Conversion<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Ein Entscheider liest einen Fachbeitrag, sieht einen Experten auf LinkedIn, begegnet einer Marke in einem Video, liest eine Studie, fragt ein AI-System nach einer m\u00f6glichen L\u00f6sung, sucht sp\u00e4ter nach dem Problem. Erst irgendwann in diesem Verlauf entsteht daraus eine konkrete Anfrage.<\/p>\n

Eine DMEXCO-Session trug passenderweise den Titel \u201ePerformance beginnt vor dem Klick\u201c<\/strong>. Genau dieser Gedanke ist im B2B zentral: Nachfrage entsteht h\u00e4ufig deutlich fr\u00fcher als die messbare Lower-Funnel-Conversion.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_column_text]Das Ziel ist nicht, jede Interaktion zwanghaft in einen direkten Lead umzudeuten. Vielmehr sollte messbar werden, welche Rolle ein Touchpoint im Wachstumssystem \u00fcbernimmt<\/strong> und ob er sp\u00e4ter mit relevanter Nachfrage oder qualifizierter Pipeline zusammenh\u00e4ngt.[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]\n

7. Und dann kommt ein neuer Teilnehmer in die Buyer Journey: der Agent<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Eine der interessantesten Sessions war f\u00fcr mich \u201eFrom Search to Agent: The New Rules of B2B Commerce.\u201c<\/strong> Dort ging es nicht mehr nur darum, dass Menschen AI zur Recherche einsetzen, sondern darum, dass Agenten zunehmend Aufgaben in Recherche, Sourcing, Verhandlung, Marketing, Sales, Operations oder CRM \u00fcbernehmen k\u00f6nnen.<\/p>\n

Damit entsteht ein fundamentaler Perspektivwechsel. Bislang optimieren wir unsere digitale Pr\u00e4senz haupts\u00e4chlich f\u00fcr Menschen: Menschen besuchen Websites, Menschen lesen Produkttexte, Menschen vergleichen Anbieter.<\/p>\n

Wenn AI-Systeme k\u00fcnftig st\u00e4rker in Recherche und Auswahl eingebunden werden, m\u00fcssen sie relevante Informationen ebenfalls zuverl\u00e4ssig finden und einordnen k\u00f6nnen.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]JTNDYXNpZGUlMjBjbGFzcyUzRCUyMm9tcy1yYyUyMG9tcy1yYy1pbmZvJTIyJTNFJTNDcCUyMGNsYXNzJTNEJTIyb21zLXJjX19vdmVybGluZSUyMiUzRU5ldWUlMjBMZWl0ZnJhZ2UlM0MlMkZwJTNFJTNDaDMlMjBjbGFzcyUzRCUyMm9tcy1yY19fdGl0bGUlMjIlM0VXYXMlMjBwYXNzaWVydCUyQyUyMHdlbm4lMjBkZXIlMjBlcnN0ZSUyMEJlc3VjaGVyJTIwdW5zZXJlciUyMFdlYnNpdGUlMjBnYXIlMjBrZWluJTIwTWVuc2NoJTIwbWVociUyMGlzdCUzRiUzQyUyRmgzJTNFJTNDcCUzRURhbm4lMjB3ZXJkZW4lMjBzYXViZXJlJTIwUHJvZHVrdGRhdGVuJTJDJTIwZWluZGV1dGlnZSUyMExlaXN0dW5nc2Jlc2NocmVpYnVuZ2VuJTJDJTIwUXVlbGxlbiUyQyUyMEZBUXMlMkMlMjBFbnRpdCVDMyVBNHRlbiUyQyUyMHRlY2huaXNjaGUlMjBadWclQzMlQTRuZ2xpY2hrZWl0JTIwdW5kJTIwa29uc2lzdGVudGUlMjBJbmZvcm1hdGlvbmVuJTIwenVyJTIwSW5mcmFzdHJ1a3R1ciUyMGRlciUyMEJ1eWVyJTIwSm91cm5leS4lM0MlMkZwJTNFJTNDJTJGYXNpZGUlM0U=[\/vc_raw_html][vc_column_text]\n

Horizont 3: Prepare for the Agentic Web<\/h3>\n[\/vc_column_text][vc_column_text]Hier geht es um mehr als GEO. GEO besch\u00e4ftigt sich zun\u00e4chst damit, ob und wie ein Unternehmen von AI-Systemen gefunden, verstanden und zitiert wird. Das Agentic Web geht einen Schritt weiter: Systeme sollen Informationen nicht nur lesen, sondern damit arbeiten k\u00f6nnen.[\/vc_column_text][vc_empty_space height=“10px“][vc_single_image image=“203265″ img_size=“full“ add_caption=“yes“ el_class=“oms-rc-fig“][vc_empty_space height=“10px“][vc_empty_space height=“15px“][vc_column_text]Unternehmen m\u00fcssen heute nicht jede Agentic-AI-Vision sofort umsetzen. Sie k\u00f6nnen jedoch damit beginnen, Informationen fachlich konsistent, technisch zug\u00e4nglich und nachvollziehbar zu strukturieren.<\/p>\n

Dazu geh\u00f6ren zum Beispiel:[\/vc_column_text][vc_empty_space height=“5px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“30px“][vc_column_text]\n

8. Der gemeinsame Nenner hei\u00dft nicht AI, er hei\u00dft Orchestrierung<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Wir k\u00f6nnten all diese Entwicklungen einzeln betrachten: GEO, ChatGPT Ads, First-Party Data, Thought Leadership, Marketing Automation, Agentic Commerce, AI Content und neue Search-Formate.<\/p>\n

Aber genau dann w\u00fcrden wir vermutlich den interessantesten Teil \u00fcbersehen: Diese Entwicklungen wachsen zusammen.<\/strong> Der strategische Zusammenhang entsteht dort, wo diese Themen auf dieselben Zielgruppen, Mehrwerte und Gesch\u00e4ftssignale ausgerichtet werden.<\/p>\n

F\u00fcr ein B2B-Unternehmen entsteht deshalb eher ein System, in dem Brand und Expertencontent Vertrauen schaffen, SEO und GEO f\u00fcr Discoverability sorgen, Paid und Social Nachfrage aktivieren, Website und Produktdaten Reibung reduzieren, CRM und Automation Signale verbinden und Sales dort \u00fcbernimmt, wo Menschen durch Beratung, Kontext und Verhandlung den Unterschied machen.<\/p>\n

Und dar\u00fcber entsteht zunehmend eine zus\u00e4tzliche Ebene aus AI-Systemen und Agenten, die all diese Informationen suchen, kombinieren, bewerten und weiterverarbeiten. Wie schnell und in welchem Umfang das geschieht, ist noch offen. Schon heute lohnt es sich aber, die Informationsbasis daf\u00fcr konsistent und zug\u00e4nglich aufzubauen.[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“30px“][vc_column_text]\n

9. Was bedeutet das jetzt konkret f\u00fcr B2B-Marketingverantwortliche?<\/h2>\n[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Die Konsequenz ist nicht, m\u00f6glichst schnell noch f\u00fcnf neue AI-Tools einzukaufen. Ich w\u00fcrde mit drei grunds\u00e4tzlicheren Fragen beginnen:[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_column_text]F\u00fcr die Antworten braucht es keine einheitliche Standardl\u00f6sung. Ein Unternehmen mit vielen, aber wenig qualifizierten Leads hat einen anderen Engpass als ein Anbieter in einem Nischenmarkt mit wenig vorhandener Nachfrage. Entscheidend ist, zuerst den Engpass zu bestimmen und danach Ma\u00dfnahmen und Messgr\u00f6\u00dfen auszuw\u00e4hlen.<\/p>\n

Vielleicht lautet die wichtigste Erkenntnis der diesj\u00e4hrigen DMEXCO deshalb gar nicht: \u201eWir brauchen jetzt mehr AI im Marketing.\u201c<\/strong>[\/vc_column_text][vc_empty_space height=“15px“][vc_raw_html]JTNDYmxvY2txdW90ZSUyMGNsYXNzJTNEJTIyb21zLXJjJTIwb21zLXJjLXF1b3RlJTIyJTNFJTNDc3BhbiUyMGNsYXNzJTNEJTIyb21zLXJjX19nbG93JTIyJTIwYXJpYS1oaWRkZW4lM0QlMjJ0cnVlJTIyJTNFJTNDJTJGc3BhbiUzRSUzQ3AlM0VXaXIlMjBtJUMzJUJDc3NlbiUyMGF1ZmglQzMlQjZyZW4lMkMlMjBNYXJrZXRpbmclMjB3aWUlMjBlaW5lJTIwU2FtbWx1bmclMjB2b25laW5hbmRlciUyMHVuYWJoJUMzJUE0bmdpZ2VyJTIwS2FuJUMzJUE0bGUlMjB6dSUyMHN0ZXVlcm4uJTNDJTJGcCUzRSUzQyUyRmJsb2NrcXVvdGUlM0U=[\/vc_raw_html][vc_column_text]AI beschleunigt diese Entwicklung enorm. Sie ver\u00e4ndert Search. Sie ver\u00e4ndert Advertising. Sie ver\u00e4ndert Content-Produktion. Sie ver\u00e4ndert Datenverarbeitung. Sie ver\u00e4ndert Commerce. Und perspektivisch ver\u00e4ndert sie sogar, wer oder was \u00fcberhaupt an einer Buyer Journey teilnimmt.<\/strong><\/p>\n

Aber Technologie allein l\u00f6st noch kein Wachstumsproblem. Entscheidend ist, wie wir Strategie, Performance, Daten, Content, Technologie und Menschen miteinander verbinden.<\/p>\n

Unsere Aufgabe als B2B-Growth-Partner ist es, daraus konkrete Priorit\u00e4ten abzuleiten: Wo fehlen Nachfrage oder Sichtbarkeit? Wo endet die Messung beim Lead? Welche Daten, Inhalte oder Prozesse m\u00fcssen verbunden werden, damit Ma\u00dfnahmen st\u00e4rker auf qualifizierte Leads, Pipeline und Umsatz einzahlen?<\/p>\n

Oder, um es mit unserem eigenen Anspruch zusammenzufassen: Wachstum. Systematisch. Messbar.<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“30px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“15px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“30px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=“1\/3″][vc_single_image image=“100098″ img_size=“full“ el_class=“img_rounded“][\/vc_column][vc_column width=“2\/3″][vc_column_text css=“.vc_custom_1782138264148{margin-top: 40px !important;margin-bottom: 0px !important;}“]\n

STEFAN SCH\u00c4FER<\/h3>\n

Leitung SEO\/GEO
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner el_class=“nopaddingleft“ css=“.vc_custom_1684327437336{padding-right: 25px !important;padding-left: 0px !important;}“][vc_column_text css=“.vc_custom_1782137164086{margin-bottom: 0px !important;}“]AI ver\u00e4ndert nicht einfach einen weiteren Marketingkanal. Sie ver\u00e4ndert, wie potenzielle Kunden Informationen suchen, Anbieter vergleichen und Entscheidungen vorbereiten. Dadurch greifen Search, Performance, Content, Social, CRM und Sales immer st\u00e4rker ineinander. Das war f\u00fcr mich der spannendste rote Faden der DMEXCO 2026.[\/vc_column_text][vc_empty_space height=“20px“][vc_raw_html]%3Cstyle%3E%2F%2A%20OMS%20Recap-Komponenten%20%28DMEXCO%202026%29%3A%20Styles%20f%C3%BCr%20alle%20oms-rc-Bausteine%20dieses%20Beitrags.%20Nicht%20l%C3%B6schen.%20%2A%2F.oms-rc%7B--b%3A%2350aa3c%3B--bd%3A%2350aa3c%3B--bl%3A%23aad337%3B--ink%3A%23232730%3B--ts%3A%235a6270%3B--mut%3A%238a93a3%3B--ln%3A%23e6e8ec%3B--soft%3A%23f4f7fa%3Bfont-family%3A%27Outfit%27%2Csystem-ui%2C-apple-system%2C%27Segoe%20UI%27%2CRoboto%2Csans-serif%3Bposition%3Arelative%3Bisolation%3Aisolate%3Bmargin%3A0%200%2026px%3Bcolor%3Avar%28--ink%29%3B-webkit-font-smoothing%3Aantialiased%3B%7D.oms-rc%2C.oms-rc%20%2A%2C.oms-rc%20%2A%3A%3Abefore%2C.oms-rc%20%2A%3A%3Aafter%7Bbox-sizing%3Aborder-box%3B%7D.oms-rc%20%3Ais%28h2%2Ch3%2Ch4%2Cp%2Cli%2Cspan%2Cstrong%2Cb%29%7Boverflow-wrap%3Abreak-word%3B%7D.oms-rc%20p%7Bmargin%3A0%200%2012px%3Bfont-size%3A16px%3Bline-height%3A1.68%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc%20p%3Alast-child%7Bmargin-bottom%3A0%3B%7D.oms-rc%20strong%7Bcolor%3Avar%28--ink%29%3Bfont-weight%3A700%3B%7D.oms-rc%20ul%2C.oms-rc%20ol%7Bmargin%3A0%3Bpadding%3A0%3B%7D.oms-rc%20li%3A%3Abefore%7Bcontent%3Anone%3B%7D.oms-rc__overline%7Bdisplay%3Ablock%3Bmargin%3A0%200%2012px%20%21important%3Bfont-size%3A13px%20%21important%3Bfont-weight%3A700%3Bletter-spacing%3A.06em%3Btext-transform%3Auppercase%3Bcolor%3Avar%28--b%29%20%21important%3Bline-height%3A1.4%20%21important%3B%7D.oms-rc__title%7Bmargin%3A0%200%2010px%3Bfont-family%3Ainherit%3Bfont-size%3Aclamp%2819px%2C2.1vw%2C22px%29%3Bfont-weight%3A700%3Bline-height%3A1.25%3Bletter-spacing%3A-.018em%3Bcolor%3Avar%28--ink%29%3Btext-transform%3Anone%3B%7D.oms-rc%20h2%5Bid%5D%2C.oms-rc%5Bid%5D%7Bscroll-margin-top%3A120px%3B%7Dh2%5Bid%5D%7Bscroll-margin-top%3A120px%3B%7D.oms-rc-short%7Boverflow%3Ahidden%3Bpadding%3Aclamp%2824px%2C3.4vw%2C34px%29%3Bborder%3A1px%20solid%20%23dfe7ec%3Bborder-radius%3A24px%3Bbackground%3Alinear-gradient%28140deg%2C%23f7fbfd%200%25%2C%23e9f2f8%2048%25%2C%23d8e8f1%20100%25%29%3B%7D.oms-rc__glow%7Bposition%3Aabsolute%3Bz-index%3A-1%3Bright%3A-14%25%3Bbottom%3A-40%25%3Bwidth%3A60%25%3Baspect-ratio%3A1%3Bborder-radius%3A50%25%3Bfilter%3Ablur%2870px%29%3Bopacity%3A.45%3Bpointer-events%3Anone%3Bbackground%3Aradial-gradient%28circle%2Crgba%28170%2C211%2C55%2C.85%29%2Crgba%28170%2C211%2C55%2C.28%29%2055%25%2Ctransparent%2070%25%29%3B%7D.oms-rc-short%20p%7Bfont-size%3A17px%3Bline-height%3A1.62%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc__chips%7Bdisplay%3Aflex%3Bflex-wrap%3Awrap%3Bgap%3A8px%3Bmargin%3A18px%200%200%20%21important%3Blist-style%3Anone%3B%7D.oms-rc__chips%20li%7Bmargin%3A0%20%21important%3Bpadding%3A6px%2012px%20%21important%3Bfont-size%3A13px%3Bfont-weight%3A600%3Bline-height%3A1.3%3Bcolor%3Avar%28--ink%29%3Bbackground%3Argba%28255%2C255%2C255%2C.8%29%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A999px%3B%7D.oms-rc-toc%7Bpadding%3A22px%2026px%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A20px%3Bbackground%3A%23fff%3Bbox-shadow%3A0%2020px%2044px%20-38px%20rgba%2815%2C17%2C21%2C.45%29%3B%7D.oms-rc-toc%20ol%7Bcolumns%3A2%3Bcolumn-gap%3A32px%3Bpadding-left%3A20px%20%21important%3Bmargin%3A0%20%21important%3B%7D.oms-rc-toc%20li%7Bmargin%3A0%20%21important%3Bpadding%3A4px%200%20%21important%3Bbreak-inside%3Aavoid%3Bfont-size%3A15px%3Bline-height%3A1.45%3Bcolor%3Avar%28--mut%29%3Blist-style%3Adecimal%3B%7D.oms-rc-toc%20a%7Bcolor%3Avar%28--ts%29%20%21important%3Btext-decoration%3Anone%20%21important%3Bbox-shadow%3Anone%20%21important%3Btransition%3Acolor%20.2s%3B%7D.oms-rc-toc%20a%3Ahover%7Bcolor%3Avar%28--bd%29%20%21important%3B%7D.oms-rc-quote%7Bmargin%3A6px%200%2030px%20%21important%3Bpadding%3Aclamp%2824px%2C3.2vw%2C32px%29%20%21important%3Bborder%3A0%20%21important%3Bborder-radius%3A24px%3Bbackground%3Alinear-gradient%28135deg%2C%23232730%2C%23313846%29%20%21important%3Boverflow%3Ahidden%3Bfont-style%3Anormal%20%21important%3B%7D.oms-rc-quote%3A%3Abefore%2C.oms-rc-quote%3A%3Aafter%7Bcontent%3Anone%20%21important%3Bdisplay%3Anone%20%21important%3B%7D.oms-rc-quote%20p%7Bmargin%3A0%20%21important%3Bfont-size%3Aclamp%2820px%2C2.3vw%2C24px%29%20%21important%3Bline-height%3A1.38%20%21important%3Bfont-weight%3A600%3Bletter-spacing%3A-.02em%3Bcolor%3A%23fff%20%21important%3Bfont-style%3Anormal%20%21important%3B%7D.oms-rc-quote%20span%7Bcolor%3A%2350aa3c%3B%7D.oms-rc-quote%20.oms-rc__glow%7Bopacity%3A.22%3Bbottom%3A-60%25%3B%7D.oms-rc-info%7Bpadding%3A24px%2026px%3Bborder-radius%3A20px%3Bbackground%3Avar%28--soft%29%3Bborder%3A1px%20solid%20%23e7ebef%3B%7D.oms-rc-info%20.oms-rc__overline%7Bcolor%3Avar%28--bd%29%20%21important%3Bfont-size%3A12px%20%21important%3Bletter-spacing%3A.09em%3B%7D.oms-rc-map%7Bpadding%3Aclamp%2822px%2C3vw%2C30px%29%3Bborder%3A1px%20solid%20%23dfe7ec%3Bborder-radius%3A24px%3Boverflow%3Ahidden%3Bbackground%3Alinear-gradient%28140deg%2C%23f7fbfd%200%25%2C%23eef4f8%2060%25%2C%23e4eef4%20100%25%29%3B%7D.oms-rc-map__head%7Bmargin%3A0%200%2020px%3B%7D.oms-rc-map__head%20.oms-rc__title%7Bfont-size%3Aclamp%2821px%2C2.4vw%2C25px%29%3B%7D.oms-rc-map__head%20p%7Bfont-size%3A15px%3B%7D.oms-rc-map__grid%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A10px%3B%7D.oms-rc-node%7Bpadding%3A16px%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A16px%3Bbox-shadow%3A0%2018px%2040px%20-36px%20rgba%2815%2C17%2C21%2C.45%29%3B%7D.oms-rc-node__num%7Bdisplay%3Ablock%3Bfont-size%3A11px%3Bfont-weight%3A700%3Bletter-spacing%3A.1em%3Bcolor%3Avar%28--b%29%3B%7D.oms-rc-node__t%7Bdisplay%3Ablock%3Bmargin%3A8px%200%206px%3Bfont-size%3A16px%3Bfont-weight%3A700%3Bline-height%3A1.2%3Bletter-spacing%3A-.015em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-node%20p%7Bfont-size%3A13.5px%20%21important%3Bline-height%3A1.45%20%21important%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc-map__agent%7Bmargin-top%3A10px%3Bpadding%3A14px%2018px%3Bborder-radius%3A16px%3Bbackground%3Avar%28--ink%29%3Bfont-size%3A14.5px%3Bfont-weight%3A600%3Bline-height%3A1.45%3Bcolor%3A%23fff%3Btext-align%3Acenter%3B%7D.oms-rc-map__agent%20b%7Bcolor%3A%2350aa3c%3B%7D.oms-rc-cards%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A12px%3B%7D.oms-rc-card%7Bpadding%3A20px%2018px%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A18px%3Bbox-shadow%3A0%2018px%2040px%20-36px%20rgba%2815%2C17%2C21%2C.45%29%3Btransition%3Atransform%20.3s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Cborder-color%20.3s%3B%7D.oms-rc-card%3Ahover%7Btransform%3AtranslateY%28-3px%29%3Bborder-color%3Argba%2880%2C170%2C60%2C.32%29%3B%7D.oms-rc-card__n%7Bdisplay%3Agrid%3Bplace-items%3Acenter%3Bwidth%3A36px%3Bheight%3A36px%3Bborder-radius%3A12px%3Bbackground%3Argba%2880%2C170%2C60%2C.12%29%3Bcolor%3Avar%28--bd%29%3Bfont-size%3A15px%3Bfont-weight%3A700%3B%7D.oms-rc-card%20.oms-rc__title%7Bmargin%3A14px%200%208px%3Bfont-size%3A17px%3Bline-height%3A1.25%3B%7D.oms-rc-card%20p%7Bfont-size%3A14px%20%21important%3Bline-height%3A1.55%20%21important%3B%7D.oms-rc-check%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%282%2Cminmax%280%2C1fr%29%29%3Bgap%3A10px%3Blist-style%3Anone%3B%7D.oms-rc-check%20li%7Bposition%3Arelative%3Bmargin%3A0%20%21important%3Bpadding%3A13px%2014px%2013px%2044px%20%21important%3Bbackground%3A%23fff%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A14px%3Bfont-size%3A15px%3Bfont-weight%3A500%3Bline-height%3A1.4%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-check%20li%3A%3Abefore%7Bcontent%3A%22%22%20%21important%3Bdisplay%3Ablock%20%21important%3Bposition%3Aabsolute%3Bleft%3A14px%3Btop%3A13px%3Bwidth%3A20px%3Bheight%3A20px%3Bborder-radius%3A50%25%3Bbackground%3Argba%2880%2C170%2C60%2C.14%29%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%252350aa3c%27%20stroke-width%3D%273%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Cpath%20d%3D%27M5%2012.5l4.5%204.5L19%207.5%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F12px%20no-repeat%3B%7D.oms-rc-cta%7Bpadding%3Aclamp%2826px%2C3.6vw%2C38px%29%3Bborder-radius%3A24px%3Boverflow%3Ahidden%3Bbackground%3Aradial-gradient%28circle%20at%2085%25%2020%25%2Crgba%2880%2C170%2C60%2C.30%29%2Ctransparent%2040%25%29%2Clinear-gradient%28135deg%2C%2320242c%2C%232b313b%29%3B%7D.oms-rc-cta%20.oms-rc__title%7Bfont-size%3Aclamp%2823px%2C2.7vw%2C30px%29%3Bcolor%3A%23fff%3Bmargin-bottom%3A12px%3B%7D.oms-rc-cta%20p%7Bcolor%3A%23d7dde5%20%21important%3Bfont-size%3A16px%3B%7D.oms-rc-cta__actions%7Bdisplay%3Aflex%3Bflex-wrap%3Awrap%3Bgap%3A10px%3Bmargin-top%3A22px%3B%7D.oms-rc-btn%7Bdisplay%3Ainline-flex%3Balign-items%3Acenter%3Bjustify-content%3Acenter%3Bgap%3A9px%3Bpadding%3A14px%2024px%3Bborder-radius%3A999px%3Bfont-size%3A15px%3Bfont-weight%3A600%3Bline-height%3A1.2%3Btext-decoration%3Anone%20%21important%3Bbox-shadow%3Anone%20%21important%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Cbox-shadow%20.25s%2Cbackground%20.25s%3B%7D.oms-rc-btn%20svg%7Bwidth%3A17px%3Bheight%3A17px%3B%7D.oms-rc-btn--primary%7Bbackground%3Avar%28--b%29%3Bcolor%3A%23fff%20%21important%3B%7D.oms-rc-btn--primary%3Ahover%7Bbackground%3Avar%28--bd%29%3Btransform%3AtranslateY%28-2px%29%3Bbox-shadow%3A0%2016px%2034px%20-14px%20rgba%2880%2C170%2C60%2C.55%29%20%21important%3B%7D.oms-rc-btn--ghost%7Bborder%3A1px%20solid%20rgba%28255%2C255%2C255%2C.28%29%3Bcolor%3A%23fff%20%21important%3Bbackground%3Argba%28255%2C255%2C255%2C.04%29%3B%7D.oms-rc-btn--ghost%3Ahover%7Bbackground%3Argba%28255%2C255%2C255%2C.1%29%3Btransform%3AtranslateY%28-2px%29%3B%7D.oms-rc-faq%20h2%7Bmargin%3A0%200%2018px%3B%7D.oms-rc-faq%20details%7Bborder-top%3A1px%20solid%20var%28--ln%29%3Bpadding%3A18px%200%3B%7D.oms-rc-faq%20details%3Alast-of-type%7Bborder-bottom%3A1px%20solid%20var%28--ln%29%3B%7D.oms-rc-faq%20summary%7Bcursor%3Apointer%3Blist-style%3Anone%3Bposition%3Arelative%3Bpadding-right%3A34px%3Bfont-size%3A17px%3Bfont-weight%3A700%3Bline-height%3A1.4%3Bletter-spacing%3A-.012em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-faq%20summary%3A%3A-webkit-details-marker%7Bdisplay%3Anone%3B%7D.oms-rc-faq%20summary%3A%3Aafter%7Bcontent%3A%22%2B%22%3Bposition%3Aabsolute%3Bright%3A4px%3Btop%3A-3px%3Bfont-size%3A26px%3Bfont-weight%3A400%3Bcolor%3Avar%28--b%29%3B%7D.oms-rc-faq%20details%5Bopen%5D%20summary%3A%3Aafter%7Bcontent%3A%22%E2%80%93%22%3B%7D.oms-rc-faq%20details%20p%7Bmargin-top%3A10px%3Bfont-size%3A15.5px%3B%7D.oms-rc-src%7Bpadding%3A24px%2026px%3Bborder%3A1px%20solid%20var%28--ln%29%3Bborder-radius%3A20px%3Bbackground%3Avar%28--soft%29%3B%7D.oms-rc-src%20.oms-rc__title%7Bfont-size%3A20px%3Bmargin-bottom%3A12px%3B%7D.oms-rc-src%20ol%7Bpadding-left%3A20px%20%21important%3B%7D.oms-rc-src%20li%7Bmargin%3A0%20%21important%3Bpadding%3A4px%200%20%21important%3Bfont-size%3A14px%3Bline-height%3A1.5%3Bcolor%3Avar%28--ts%29%3Blist-style%3Adecimal%3B%7D.oms-rc-src%20a%7Bcolor%3Avar%28--bd%29%20%21important%3Btext-decoration%3Aunderline%3Btext-underline-offset%3A2px%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%7Bdisplay%3Ablock%3Bborder%3A1px%20solid%20%23e2e7ec%3Bborder-radius%3A20px%3Boverflow%3Ahidden%3B%7D.oms-rc-fig%20img%7Bdisplay%3Ablock%3Bwidth%3A100%25%3Bheight%3Aauto%3B%7D.oms-rc-fig%20.vc_figure-caption%7Bmargin-top%3A10px%3Bfont-size%3A13px%3Bline-height%3A1.5%3Bcolor%3A%237b8491%3Btext-align%3Acenter%3B%7D.oms-rc-card%20.oms-rc__title%7Bfont-weight%3A500%20%21important%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%7Bposition%3Arelative%3Bcursor%3Azoom-in%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%3A%3Aafter%7Bcontent%3A%22%22%3Bposition%3Aabsolute%3Bright%3A12px%3Bbottom%3A12px%3Bwidth%3A38px%3Bheight%3A38px%3Bborder-radius%3A50%25%3Bbackground%3A%2350aa3c%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%2523fff%27%20stroke-width%3D%272%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Ccircle%20cx%3D%2711%27%20cy%3D%2711%27%20r%3D%276.5%27%2F%253E%253Cpath%20d%3D%27M20%2020l-4.2-4.2M11%208.4v5.2M8.4%2011h5.2%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F20px%20no-repeat%3Bbox-shadow%3A0%2010px%2024px%20-10px%20rgba%2835%2C39%2C48%2C.55%29%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%3Bpointer-events%3Anone%3B%7D.oms-rc-fig%20.vc_single_image-wrapper%3Ahover%3A%3Aafter%7Btransform%3Ascale%281.08%29%3B%7D.oms-rc-fig%20img%3Afocus-visible%7Boutline%3A3px%20solid%20%2350aa3c%3Boutline-offset%3A3px%3B%7D.oms-rc-lb%7Bposition%3Afixed%3Binset%3A0%3Bz-index%3A2147483000%3Bdisplay%3Aflex%3Balign-items%3Acenter%3Bjustify-content%3Acenter%3Bpadding%3A4vh%204vw%3Bbackground%3Argba%2820%2C23%2C29%2C.9%29%3Bcursor%3Azoom-out%3B%7D.oms-rc-lb%20figure%7Bmargin%3A0%3Bmax-width%3Amin%281600px%2C100%25%29%3Bmax-height%3A100%25%3Bdisplay%3Aflex%3Bflex-direction%3Acolumn%3Balign-items%3Acenter%3Bcursor%3Adefault%3B%7D.oms-rc-lb%20img%7Bdisplay%3Ablock%3Bmax-width%3A100%25%3Bmax-height%3Acalc%2892vh%20-%2048px%29%3Bwidth%3Aauto%3Bheight%3Aauto%3Bborder-radius%3A14px%3Bbackground%3A%23fff%3Bbox-shadow%3A0%2030px%2080px%20-30px%20rgba%280%2C0%2C0%2C.6%29%3B%7D.oms-rc-lb%20figcaption%7Bmargin-top%3A14px%3Bmax-width%3A820px%3Bfont%3A400%2014px%2F1.5%20Outfit%2Csystem-ui%2Csans-serif%3Bcolor%3A%23d7dde5%3Btext-align%3Acenter%3B%7D.oms-rc-lb__close%7Bposition%3Aabsolute%3Btop%3A18px%3Bright%3A22px%3Bwidth%3A46px%3Bheight%3A46px%3Bdisplay%3Agrid%3Bplace-items%3Acenter%3Bpadding%3A0%3Bborder%3A0%3Bborder-radius%3A50%25%3Bbackground%3Argba%28255%2C255%2C255%2C.12%29%3Bcolor%3A%23fff%3Bfont%3A300%2030px%2F1%20system-ui%2Csans-serif%3Bcursor%3Apointer%3Btransition%3Abackground%20.2s%3B%7D.oms-rc-lb__close%3Ahover%2C.oms-rc-lb__close%3Afocus-visible%7Bbackground%3A%2350aa3c%3Boutline%3Anone%3B%7D%40media%20%28prefers-reduced-motion%3Areduce%29%7B.oms-rc-lb%7Btransition%3Anone%3B%7D%7D.oms-rc-hz%7Bmargin%3A0%200%2026px%3B%7D.oms-rc-hz__title%7Bmargin%3A0%200%2018px%20%21important%3Bfont-size%3Aclamp%2818px%2C2vw%2C21px%29%20%21important%3Bfont-weight%3A600%3Bline-height%3A1.3%20%21important%3Bletter-spacing%3A-.015em%3Bcolor%3Avar%28--ink%29%20%21important%3B%7D.oms-rc-hz__grid%7Bdisplay%3Agrid%3Bgrid-template-columns%3Arepeat%283%2Cminmax%280%2C1fr%29%29%3Bgap%3A14px%3B%7D.oms-rc-hz__item%7Bdisplay%3Aflex%3Bflex-direction%3Acolumn%3Balign-items%3Acenter%3Bmin-width%3A0%3Btext-align%3Acenter%3B%7D.oms-rc-hz__label%7Bmargin-bottom%3A10px%3Bfont-size%3A13.5px%3Bfont-weight%3A700%3Bline-height%3A1.3%3Bletter-spacing%3A-.005em%3Bcolor%3Avar%28--ink%29%3B%7D.oms-rc-hz__media%7Bposition%3Arelative%3Bdisplay%3Ablock%3Bwidth%3A100%25%3Baspect-ratio%3A4%2F3%3Boverflow%3Ahidden%3Bborder-radius%3A16px%3Bbackground%3A%23f2f4f6%3Bbox-shadow%3A0%2018px%2040px%20-30px%20rgba%2815%2C17%2C21%2C.5%29%3Bcursor%3Azoom-in%3B%7D.oms-rc-hz__media%20img%7Bdisplay%3Ablock%3Bwidth%3A100%25%20%21important%3Bheight%3A100%25%20%21important%3Bmax-width%3Anone%3Bmargin%3A0%20%21important%3Bobject-fit%3Acover%3Btransition%3Atransform%20.5s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%3B%7D.oms-rc-hz__media%3Ahover%20img%7Btransform%3Ascale%281.04%29%3B%7D.oms-rc-hz__media%3A%3Aafter%7Bcontent%3A%22%22%3Bposition%3Aabsolute%3Bright%3A10px%3Bbottom%3A10px%3Bwidth%3A32px%3Bheight%3A32px%3Bborder-radius%3A50%25%3Bbackground%3A%2350aa3c%20url%28%22data%3Aimage%2Fsvg%2Bxml%2C%253Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20viewBox%3D%270%200%2024%2024%27%20fill%3D%27none%27%20stroke%3D%27%2523fff%27%20stroke-width%3D%272%27%20stroke-linecap%3D%27round%27%20stroke-linejoin%3D%27round%27%253E%253Ccircle%20cx%3D%2711%27%20cy%3D%2711%27%20r%3D%276.5%27%2F%253E%253Cpath%20d%3D%27M20%2020l-4.2-4.2M11%208.4v5.2M8.4%2011h5.2%27%2F%253E%253C%2Fsvg%253E%22%29%20center%2F17px%20no-repeat%3Bbox-shadow%3A0%2010px%2024px%20-10px%20rgba%2835%2C39%2C48%2C.55%29%3Bopacity%3A.92%3Btransition%3Atransform%20.25s%20cubic-bezier%28.2%2C.7%2C.2%2C1%29%2Copacity%20.25s%3Bpointer-events%3Anone%3B%7D.oms-rc-hz__media%3Ahover%3A%3Aafter%7Bopacity%3A1%3Btransform%3Ascale%281.08%29%3B%7D.oms-rc-zoom%3Afocus-visible%7Boutline%3A3px%20solid%20%2350aa3c%3Boutline-offset%3A-3px%3B%7D.oms-rc-hz__name%7Bmargin-top%3A10px%3Bfont-size%3A14px%3Bfont-weight%3A500%3Bline-height%3A1.35%3Bcolor%3Avar%28--ts%29%3B%7D.oms-rc-hz__cap%7Bmargin-top%3A16px%3Bfont-size%3A13px%3Bline-height%3A1.5%3Bcolor%3A%237b8491%3Btext-align%3Acenter%3B%7D%40media%20%28max-width%3A560px%29%7B.oms-rc-hz__grid%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3Bgap%3A22px%3B%7D.oms-rc-hz__media%7Baspect-ratio%3A16%2F10%3B%7D%7D%40media%20%28max-width%3A820px%29%7B.oms-rc-cards%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3B%7D.oms-rc-map__grid%7Bgrid-template-columns%3Arepeat%282%2Cminmax%280%2C1fr%29%29%3B%7D%7D%40media%20%28max-width%3A640px%29%7B.oms-rc-toc%20ol%7Bcolumns%3A1%3B%7D.oms-rc-check%2C.oms-rc-map__grid%7Bgrid-template-columns%3Aminmax%280%2C1fr%29%3B%7D.oms-rc-btn%7Bwidth%3A100%25%3B%7D.oms-rc-short%2C.oms-rc-info%2C.oms-rc-src%2C.oms-rc-toc%7Bpadding%3A20px%3B%7D%7D%40media%20%28prefers-reduced-motion%3Areduce%29%7B.oms-rc%20%2A%7Btransition%3Anone%20%21important%3B%7D%7D%3C%2Fstyle%3E%0A%3Cscript%3E%28function%28%29%7Bif%28window.omsRcLightbox%29return%3Bwindow.omsRcLightbox%3D1%3Bfunction%20big%28img%29%7Bvar%20s%3Dimg.getAttribute%28%22srcset%22%29%2Cbest%3Dimg.currentSrc%7C%7Cimg.src%2Cw%3D0%3Bif%28s%29%7Bs.split%28%22%2C%22%29.forEach%28function%28p%29%7Bvar%20a%3Dp.trim%28%29.split%28%2F%5Cs%2B%2F%29%2Cn%3DparseInt%28a%5B1%5D%2C10%29%7C%7C0%3Bif%28n%3Ew%29%7Bw%3Dn%3Bbest%3Da%5B0%5D%3B%7D%7D%29%3B%7Dreturn%20best%3B%7Dfunction%20open%28img%29%7Bvar%20last%3Ddocument.activeElement%2Co%3Ddocument.createElement%28%22div%22%29%3Bo.className%3D%22oms-rc-lb%22%3Bo.setAttribute%28%22role%22%2C%22dialog%22%29%3Bo.setAttribute%28%22aria-modal%22%2C%22true%22%29%3Bo.setAttribute%28%22aria-label%22%2Cimg.alt%7C%7C%22Bildansicht%22%29%3Bvar%20b%3Ddocument.createElement%28%22button%22%29%3Bb.type%3D%22button%22%3Bb.className%3D%22oms-rc-lb__close%22%3Bb.setAttribute%28%22aria-label%22%2C%22Schlie%C3%9Fen%22%29%3Bb.textContent%3D%22%5Cu00d7%22%3Bvar%20f%3Ddocument.createElement%28%22figure%22%29%2Ci%3Ddocument.createElement%28%22img%22%29%3Bi.src%3Dbig%28img%29%3Bi.alt%3Dimg.alt%7C%7C%22%22%3Bf.appendChild%28i%29%3Bvar%20c%3Dimg.closest%28%22figure%22%29%26%26img.closest%28%22figure%22%29.querySelector%28%22.vc_figure-caption%22%29%2Cct%3Dimg.getAttribute%28%22data-caption%22%29%7C%7C%28c%3Fc.textContent.trim%28%29%3A%22%22%29%3Bif%28ct%29%7Bvar%20fc%3Ddocument.createElement%28%22figcaption%22%29%3Bfc.textContent%3Dct%3Bf.appendChild%28fc%29%3B%7Do.appendChild%28b%29%3Bo.appendChild%28f%29%3Bdocument.body.appendChild%28o%29%3Bvar%20ov%3Ddocument.documentElement.style.overflow%3Bdocument.documentElement.style.overflow%3D%22hidden%22%3Bvoid%20o.offsetWidth%3Bo.classList.add%28%22is-open%22%29%3Bb.focus%28%29%3Bfunction%20close%28%29%7Bdocument.removeEventListener%28%22keydown%22%2Ckey%29%3Bdocument.documentElement.style.overflow%3Dov%3Bo.remove%28%29%3Bif%28last%26%26last.focus%29last.focus%28%29%3B%7Dfunction%20key%28e%29%7Bif%28e.key%3D%3D%3D%22Escape%22%29close%28%29%3Bif%28e.key%3D%3D%3D%22Tab%22%29%7Be.preventDefault%28%29%3Bb.focus%28%29%3B%7D%7Do.addEventListener%28%22click%22%2Cfunction%28e%29%7Bif%28e.target%3D%3D%3Do%7C%7Ce.target%3D%3D%3Db%29close%28%29%3B%7D%29%3Bdocument.addEventListener%28%22keydown%22%2Ckey%29%3B%7Dfunction%20init%28%29%7Bdocument.querySelectorAll%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29.forEach%28function%28img%29%7Bimg.tabIndex%3D0%3Bimg.setAttribute%28%22title%22%2C%22Zum%20Vergr%C3%B6%C3%9Fern%20klicken%22%29%3B%7D%29%3B%7Ddocument.addEventListener%28%22click%22%2Cfunction%28e%29%7Bvar%20img%3De.target.closest%26%26e.target.closest%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29%3Bif%28%21img%29return%3Be.preventDefault%28%29%3Bopen%28img%29%3B%7D%29%3Bdocument.addEventListener%28%22keydown%22%2Cfunction%28e%29%7Bif%28%28e.key%3D%3D%3D%22Enter%22%7C%7Ce.key%3D%3D%3D%22%20%22%29%26%26e.target.matches%26%26e.target.matches%28%22.oms-rc-fig%20img%2Cimg.oms-rc-zoom%22%29%29%7Be.preventDefault%28%29%3Bopen%28e.target%29%3B%7D%7D%29%3Bif%28document.readyState%3D%3D%3D%22loading%22%29document.addEventListener%28%22DOMContentLoaded%22%2Cinit%29%3Belse%20init%28%29%3B%7D%29%28%29%3B%3C%2Fscript%3E%0A%3Csection%20class%3D%22oms-rc%20oms-rc-short%22%20aria-label%3D%22Kurzantwort%22%3E%3Cspan%20class%3D%22oms-rc__glow%22%20aria-hidden%3D%22true%22%3E%3C%2Fspan%3E%3Cp%20class%3D%22oms-rc__overline%22%3EDie%20Kurzantwort%3C%2Fp%3E%3Cp%3E%3Cstrong%3EAI%20macht%20aus%20einzelnen%20Marketingdisziplinen%20zunehmend%20ein%20zusammenh%C3%A4ngendes%20System.%3C%2Fstrong%3E%20Entscheidend%20ist%20k%C3%BCnftig%20weniger%2C%20welchem%20Kanal%20ein%20Touchpoint%20geh%C3%B6rt%2C%20sondern%20ob%20Brand%2C%20Content%2C%20Media%2C%20Daten%2C%20Website%20und%20Sales%20auf%20dasselbe%20wirtschaftliche%20Ziel%20einzahlen.%3C%2Fp%3E%3Cul%20class%3D%22oms-rc__chips%22%3E%3Cli%3EDemand%20Capture%3C%2Fli%3E%3Cli%3EDemand%20%26amp%3B%20Trust%3C%2Fli%3E%3Cli%3ESEO%20%2B%20GEO%3C%2Fli%3E%3Cli%3ECRM-Signale%3C%2Fli%3E%3Cli%3EAgentic%20Web%3C%2Fli%3E%3C%2Ful%3E%3C%2Fsection%3E[\/vc_raw_html][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“10px“][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=“.vc_custom_1684328956083{padding-right: 25px […]<\/p>\n","protected":false},"author":2,"featured_media":203269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[381],"tags":[],"yoast_head":"\nDMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG<\/title>\n<meta name=\"description\" content=\"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"og:description\" content=\"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Online.Marketing.Solutions.AG\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T13:43:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T13:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmexco-2026-recap-masterclass-cmos-era-of-less.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmexco-2026-recap-masterclass-cmos-era-of-less.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"10\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\"},\"author\":{\"name\":\"Manuel\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/#\/schema\/person\/4880afb186467231d205297f370dd2ce\"},\"headline\":\"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss\",\"datePublished\":\"2026-10-02T13:43:07+00:00\",\"dateModified\":\"2026-10-02T13:56:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\"},\"wordCount\":7558,\"publisher\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg\",\"articleSection\":[\"B2B\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\",\"url\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\",\"name\":\"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\",\"isPartOf\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg\",\"datePublished\":\"2026-10-02T13:43:07+00:00\",\"dateModified\":\"2026-10-02T13:56:04+00:00\",\"description\":\"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage\",\"url\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg\",\"contentUrl\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg\",\"width\":1400,\"height\":654},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.omsag.de\/proxy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B\",\"item\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/#website\",\"url\":\"https:\/\/www.omsag.de\/proxy\/\",\"name\":\"Online Marketing & Suchmaschinenmarketing Agentur OMSAG\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.omsag.de\/proxy\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/#organization\",\"name\":\"OMSAG\",\"url\":\"https:\/\/www.omsag.de\/proxy\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2020\/08\/oms-logo-1.jpg\",\"contentUrl\":\"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2020\/08\/oms-logo-1.jpg\",\"width\":500,\"height\":148,\"caption\":\"OMSAG\"},\"image\":{\"@id\":\"https:\/\/www.omsag.de\/proxy\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Online.Marketing.Solutions.AG\",\"https:\/\/www.instagram.com\/omsag\/\",\"https:\/\/de.linkedin.com\/company\/online-marketing-solutions-ag\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/#\/schema\/person\/4880afb186467231d205297f370dd2ce\",\"name\":\"Manuel\",\"description\":\"Manuel ist im IT-Projektmanagement bei der OMSAG t\u00e4tig. Seit einigen Jahren besch\u00e4ftige er sich mit der Gestaltung, Umsetzung und Optimierung von Websites. Seitdem hat er bereits an vielen anspruchsvollen Projekten selbstst\u00e4ndig und im Team gearbeitet. Manuel bloggt gerne \u00fcber Design-Themen, da er sich bei der t\u00e4glichen Arbeit und in der Freizeit damit auseinandersetzt.\",\"url\":\"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/author\/manuel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG","description":"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/","og_locale":"de_DE","og_type":"article","og_title":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG","og_description":"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.","og_url":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/","og_site_name":"Online Marketing & Suchmaschinenmarketing Agentur OMSAG","article_publisher":"https:\/\/www.facebook.com\/Online.Marketing.Solutions.AG","article_published_time":"2026-10-02T13:43:07+00:00","article_modified_time":"2026-10-02T13:56:04+00:00","og_image":[{"width":1400,"height":788,"url":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmexco-2026-recap-masterclass-cmos-era-of-less.jpg","type":"image\/jpeg"}],"author":"Manuel","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmexco-2026-recap-masterclass-cmos-era-of-less.jpg","twitter_misc":{"Verfasst von":"Manuel","Gesch\u00e4tzte Lesezeit":"10\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#article","isPartOf":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/"},"author":{"name":"Manuel","@id":"https:\/\/www.omsag.de\/proxy\/#\/schema\/person\/4880afb186467231d205297f370dd2ce"},"headline":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss","datePublished":"2026-10-02T13:43:07+00:00","dateModified":"2026-10-02T13:56:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/"},"wordCount":7558,"publisher":{"@id":"https:\/\/www.omsag.de\/proxy\/#organization"},"image":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg","articleSection":["B2B"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/","url":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/","name":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss - Online Marketing & Suchmaschinenmarketing Agentur OMSAG","isPartOf":{"@id":"https:\/\/www.omsag.de\/proxy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage"},"image":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage"},"thumbnailUrl":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg","datePublished":"2026-10-02T13:43:07+00:00","dateModified":"2026-10-02T13:56:04+00:00","description":"Unser DMEXCO 2026 Recap: Warum Search, Content, Paid, CRM und Sales durch AI zusammenwachsen und was das f\u00fcr planbares B2B-Wachstum bedeutet.","breadcrumb":{"@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#primaryimage","url":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg","contentUrl":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2026\/10\/dmeco-omsag-2026.jpg","width":1400,"height":654},{"@type":"BreadcrumbList","@id":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/dmexco-2026-recap\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.omsag.de\/proxy\/"},{"@type":"ListItem","position":2,"name":"B2B","item":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/b2b\/"},{"@type":"ListItem","position":3,"name":"DMEXCO 2026 Recap: Warum B2B-Marketing jetzt zum Wachstumssystem werden muss"}]},{"@type":"WebSite","@id":"https:\/\/www.omsag.de\/proxy\/#website","url":"https:\/\/www.omsag.de\/proxy\/","name":"Online Marketing & Suchmaschinenmarketing Agentur OMSAG","description":"","publisher":{"@id":"https:\/\/www.omsag.de\/proxy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.omsag.de\/proxy\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.omsag.de\/proxy\/#organization","name":"OMSAG","url":"https:\/\/www.omsag.de\/proxy\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.omsag.de\/proxy\/#\/schema\/logo\/image\/","url":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2020\/08\/oms-logo-1.jpg","contentUrl":"https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2020\/08\/oms-logo-1.jpg","width":500,"height":148,"caption":"OMSAG"},"image":{"@id":"https:\/\/www.omsag.de\/proxy\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Online.Marketing.Solutions.AG","https:\/\/www.instagram.com\/omsag\/","https:\/\/de.linkedin.com\/company\/online-marketing-solutions-ag"]},{"@type":"Person","@id":"https:\/\/www.omsag.de\/proxy\/#\/schema\/person\/4880afb186467231d205297f370dd2ce","name":"Manuel","description":"Manuel ist im IT-Projektmanagement bei der OMSAG t\u00e4tig. Seit einigen Jahren besch\u00e4ftige er sich mit der Gestaltung, Umsetzung und Optimierung von Websites. Seitdem hat er bereits an vielen anspruchsvollen Projekten selbstst\u00e4ndig und im Team gearbeitet. Manuel bloggt gerne \u00fcber Design-Themen, da er sich bei der t\u00e4glichen Arbeit und in der Freizeit damit auseinandersetzt.","url":"https:\/\/www.omsag.de\/proxy\/online-marketing-blog\/author\/manuel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/posts\/203266"}],"collection":[{"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/comments?post=203266"}],"version-history":[{"count":6,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/posts\/203266\/revisions"}],"predecessor-version":[{"id":203273,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/posts\/203266\/revisions\/203273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/media\/203269"}],"wp:attachment":[{"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/media?parent=203266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/categories?post=203266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omsag.de\/proxy\/wp-json\/wp\/v2\/tags?post=203266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}