{"id":98451,"date":"2022-01-20T09:10:58","date_gmt":"2022-01-20T08:10:58","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=98451"},"modified":"2024-07-01T09:49:59","modified_gmt":"2024-07-01T07:49:59","slug":"cpr-gmbh-mein-kondom","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/cpr-gmbh-mein-kondom\/","title":{"rendered":"CPR GmbH \u2013 Mein Kondom"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“98453″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“98494″ img_size=“full“][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner width=“3\/4″][vc_column_text css=“.vc_custom_1642666922884{margin-bottom: 30px !important;}“]\n

Das inhabergef\u00fchrte Unternehmen stellt seit 1987 qualitativ hochwertige Kondome \u201eMade in Germany\u201c, sowie die f\u00fcr die Kondomproduktion notwendigen Maschinen und Laborausr\u00fcstungen her.
\nAls gr\u00f6\u00dfter Kondomhersteller Europas produziert die CPR GmbH j\u00e4hrlich 210 Mio. Kondome.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=“1\/4″][vc_single_image image=“98495″ img_size=“full“][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Verh\u00fctungsmittel (& entsprechender Bedarf)“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2C“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Abverk\u00e4ufe, Sichtbarkeit & Markenaufbau“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“mein-kondom.de“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fmein-kondom.de%2Fde%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079020802{padding-top: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1619010779430{margin-bottom: 0px !important;}“][vc_custom_heading text=“Nationales Suchmaschinenmarketing und Aufbau von Social-Ads-Kampagnen“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1642667114640{margin-bottom: 0px !important;}“]Seit 2019 beraten wir die CPR GmbH bei der Optimierung Ihres Webshops mein-kondom.de im Bereich der Suchmaschinenoptimierung und verantworten auch das operative PPC Kampagnenmanagement im Bereich Suchmaschinenmarketing. Dar\u00fcber hinaus unterst\u00fctzen wir beim Aufbau und der Umsetzung der Social-Ads-Strategie. Der Fokus unserer Betreuung liegt im Aufbau von Sichtbarkeit und Steigerung der Abverk\u00e4ufe.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“98469″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077347160{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“97673″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Plattformkonforme Vermarktung von Verh\u00fctungsmitteln“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1642667142448{margin-bottom: 0px !important;}“]Als Produzent von Verh\u00fctungsmittel steht die CPR GmbH im Bereich des Onlinemarketing vor mehreren Herausforderungen: Zu einem ein starkes Konkurrenzumfeld durch gro\u00dfe Reseller und internationale Produzenten, zum anderen recht strenge Auflagen durch die Werbeplattformen im Internet. Hierbei galt es, eine gute Balance zwischen ansprechender Kundeninformation und -ansprache sowie der Einhaltung der Anforderungen der Werbeplattformen \u2013 insbesondere Facebook \u2013 zu schaffen. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077350905{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=“Maximierung der Synergieeffekte durch Multichannelstrategie“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1642667169287{margin-bottom: 0px !important;}“]Um f\u00fcr die CPR GmbH erfolgreich Werbeanzeigen schalten und die Performance steigern zu k\u00f6nnen, stand die Anpassung des Shops im Fokus unserer T\u00e4tigkeit. Aufgrund der thematischen N\u00e4he von Verh\u00fctungsmitteln und Erotik galt es, die richtige Balance aus passender Nutzeransprache und der Umsetzung der Anforderungen der Werbeplattformen zu finden. Dabei wurden einige Bereiche des Shops sowie die Keywords entsprechend auf die Werberichtlinien der Netzwerke zugeschnitten. Vor allem durch die SEO-technischen Optimierungen des Shops konnten f\u00fcr den Verkauf wichtige Suchbegriffe hoch platziert werden. Parallel dazu wurden entsprechende Keywords durch bezahlte Anzeigen (Google-Ads) hervorgehoben. \u00dcber Social Media wurden Traffic- sowie Conversion-Anzeigen erstellt, die im Sinne der Multikanalstrategie neue Nutzer auf die Seite bringen.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077228505{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“98467″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung der Ergebnisse durch enge Verzahnung von Kan\u00e4len“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1642667266080{margin-bottom: 0px !important;}“]Sichtbarkeit:<\/strong> Gezielte Optimierung des Webshops auf die Anforderungen der Suchmaschine zur Steigerung des organischen Traffics. Aufsetzen wirksamer Google-Ads-Kampagnen zur Steigerung der Brand-Awareness sowie der Abverk\u00e4ufe. Aufbau einer Social-Ads-Strategie und Optimierung der Shopseite zwecks Anzeigenschaltung.<\/p>\n

Synergien:<\/strong> Enge Verzahnung der Werbet\u00e4tigkeiten auf Google (bezahlt und unbezahlt) und Facebook, insbesondere durch aufeinander abgestimmte Anzeigen auf Textebene. Enge Abstimmung der Ergebnisse des organischen zu bezahlten Traffics f\u00fcr eine optimale Budgetausteuerung.<\/p>\n

Segmentierung:<\/strong> Erstellung produktbezogener Zielgruppen sowie Keywords zur optimalen Aussteuerung der bezahlten Anzeigen sowie des unbezahlten Traffics.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit. [\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung der Sichtbarkeit und Abverk\u00e4ufe“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_row_inner][vc_column_inner el_class=“nopadding hideundertablet“ width=“1\/4″][vc_single_image image=“98495″ img_size=“full“][\/vc_column_inner][vc_column_inner width=“3\/4″][vc_column_text css=“.vc_custom_1642671231310{margin-bottom: 30px !important;}“]\n

Unsere Strategie konnte die Gesamtperformance deutlich steigern. Unsere Ma\u00dfnahmen generierten von Monat zu Monat mehr Abverk\u00e4ufe und die Markenwahrnehmung wurde verbessert. Zudem wurde die CPR GmbH f\u00fcr mein-kondom.de mit dem Preis \u201eTrend Shop 2022\u201c \u2013 der Computer Bild\/Statista ausgezeichnet.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eDurch die OMSAG wurde unser Online-Shop mit Blick auf Sales, Conversion und Detailoptimierungen effektiv, und vor allem betriebswirtschaftlich sinnvoll, auf ein ganz anderes Level gehoben.\u201c<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1642668388607{margin-bottom: 30px !important;}“]\n

Marco Gehlken<\/strong>
\nLeiter Marketing und Vertrieb \/ Director Marketing and Sales
\nCPR GmbH<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96739″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96776″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085072162{margin-bottom: 30px !important;}“]\n

Software-Anbieter f\u00fcr digitale Datenr\u00e4ume<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display), Tracking und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085079052{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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