{"id":97646,"date":"2021-09-28T17:47:50","date_gmt":"2021-09-28T15:47:50","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=97646"},"modified":"2024-07-01T09:52:24","modified_gmt":"2024-07-01T07:52:24","slug":"viega","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/viega\/","title":{"rendered":"Viega"},"content":{"rendered":"
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\u00dcber 4.700 Mitarbeiter besch\u00e4ftigt die Viega Gruppe heute weltweit und geh\u00f6rt zu den f\u00fchrenden Herstellern von Installationstechnik f\u00fcr Sanit\u00e4r und Heizung. An zehn Standorten weltweit und mit mehr als 21 Vertriebstochtergesellschaften wird am nachhaltigen Viega Erfolg gearbeitet.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Installationstechnik“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Personalwesen“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Leads, Mitarbeiterrecruiting“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“viega.de\/de\/unternehmen\/karriere.html“ font_container=“tag:h3|font_size:17|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fwww.viega.de%2Fde%2Funternehmen%2Fkarriere.html%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079020802{padding-top: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1619010779430{margin-bottom: 0px !important;}“][vc_custom_heading text=“Regionale Werbestrategien auf Google und Facebook“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1632900064429{margin-bottom: 0px !important;}“]Im Sommer 2021 setzten wir f\u00fcr die HR-Abteilung von Viega eine regionale Recruitingkampagne auf Google und Facebook um. Ziel war die Generierung qualifizierter Fachkr\u00e4fte f\u00fcr die Produktion in einer d\u00fcnn besiedelten Region.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“97673″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077347160{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“97674″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Er\u00f6ffnung neuer Kan\u00e4le zur Generierung qualifizierter Mitarbeiter\/innen“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1632927292753{margin-bottom: 0px !important;}“]Die gr\u00f6\u00dfte Herausforderung lag in der Zielgruppe: Wir ben\u00f6tigten in einer d\u00fcnn besiedelten Region mit engem regionalen Einzugsradius von 50 km eine hohe Reichweite bei gleichzeitig spitzer Zielgruppen-Relevanz. Klassische Kampagnen \u00fcber Bewerberplattformen allein brachten in dieser Region eine zu geringe Reichweite sowie zu wenig Klicks, um die n\u00f6tige Anzahl und Qualit\u00e4t an Bewerbungen ausreichend sicherstellen zu k\u00f6nnen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077350905{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=“Recruiting 4.0: Effektive Personalgewinnung durch Online Marketing“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1632900078039{margin-bottom: 0px !important;}“]Unser L\u00f6sungsansatz basierte auf einer engen Verzahnung klassischer Recruiting-Strategien in Kombination mit digitalen Ma\u00dfnahmen. Ziel war, die Zielgruppe dort anzusprechen, wo sie unterwegs ist \u2013 in den sozialen Medien und in Google Suchmaschinen. Wir investierten das Budget zielgenau und hocheffizient zur Traffic-Generierung auf Google Ads und Facebook Ads. Hierf\u00fcr setzten wir auf ausgew\u00e4hlte Keywords f\u00fcr Google sowie einer passgenau definierten Zielgruppe auf Facebook.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077228505{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“97656″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Hohe Synergien zwischen Suchmaschinenmarketing und Social Media“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1632842861654{margin-bottom: 0px !important;}“]Sichtbarkeit:<\/strong> Aufsetzen wirksamer Recruiting-Kampagnen auf Google und Facebook zur Steigerung der Brand-Awareness sowie der erzielten Bewerbungen.<\/p>\n

Synergien:<\/strong> Enge Verzahnung der Werbet\u00e4tigkeiten auf Google und Facebook, insbesondere durch aufeinander abgestimmte Anzeigen auf Textebene.<\/p>\n

Segmentierung:<\/strong> Erstellung stellenspezifischer Zielgruppen sowie Keywords zur optimalen Aussteuerung der bezahlten Anzeigen.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung der eingegangenen Bewerbungen“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1632842902080{margin-bottom: 30px !important;}“]\n

Innerhalb der Projektlaufzeit konnten wir die Bewerbungseing\u00e4nge und Stellenbesetzungen mithilfe unserer Ma\u00dfnahmen deutlich erh\u00f6hen.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eDie mit der OMSAG umgesetzte Recruiting-Kampagne war f\u00fcr uns sehr erfolgreich. Durch die umgesetzte Strategie konnten wir kurzfristig einen signifikanten Anteil der vakanten Stellen besetzen. Die Zusammenarbeit und Kommunikation war klar, transparent und sehr engagiert. Wir freuen uns auf die n\u00e4chsten Projekte!\u201c
\n<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1632900241944{margin-bottom: 30px !important;}“]\n

Isabel Coto Ruiz<\/strong>
\nLeitung Employer Branding | Corporate Human Resources
\nViega GmbH & Co. KG<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96739″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96776″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085072162{margin-bottom: 30px !important;}“]\n

Software-Anbieter f\u00fcr digitale Datenr\u00e4ume<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display), Tracking und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085079052{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“97659″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“97648″ img_size=“full“][vc_column_text css=“.vc_custom_1636036700855{margin-bottom: 30px !important;}“] \u00dcber 4.700 Mitarbeiter besch\u00e4ftigt die Viega Gruppe heute weltweit und geh\u00f6rt zu den f\u00fchrenden Herstellern von Installationstechnik f\u00fcr Sanit\u00e4r […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nViega - 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