{"id":96735,"date":"2021-04-20T10:12:48","date_gmt":"2021-04-20T08:12:48","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=96735"},"modified":"2024-07-01T09:52:07","modified_gmt":"2024-07-01T07:52:07","slug":"scooterama","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/scooterama\/","title":{"rendered":"Scooterama"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“95762″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017641986{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96777″ img_size=“full“][vc_column_text css=“.vc_custom_1618906118270{margin-bottom: 30px !important;}“]\n

Scooterama ist seit 2009 als inhabergef\u00fchrter Onlineshop auf die Bereiche Roller-Tuningteile und Roller-Zubeh\u00f6r spezialisiert. Das Unternehmen mit Sitz in der Schweiz bedient sowohl deutsch- als auch franz\u00f6sischsprachige Kunden.\u200b<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Onlinehandel“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2C“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Verk\u00e4ufe \u00fcber Webshop“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“scootertuning.ch“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fscootertuning.ch%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079225556{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412444287{margin-bottom: 0px !important;}“][vc_custom_heading text=““ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618906185220{margin-bottom: 0px !important;}“]Um den Umsatz \u00fcber Facebook zu steigern, wurde eine mehrstufige Struktur auf Facebook erstellt. In der ersten Phase sollten Nutzer auf Basis bestimmter Interessen auf die Webseite des Kunden aufmerksam gemacht werden. Im zweiten Schritt sollten die Nutzer, die die Webseite besuchten, \u00fcber Remarketing zum Kauf animiert werden. Um die Anzahl an K\u00e4ufen zu erh\u00f6hen, wurden Facebook Dynamic Ads verwendet, die den Nutzern personalisiert Produkte aus dem Shopsortiment von Scooterama anzeigten.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95649″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079234773{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“95633″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=““ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618906201779{margin-bottom: 0px !important;}“]Scooterama war zu Projektbeginn bereits mit einer guten Sichtbarkeit auf Google vertreten, Facebook wurde jedoch nur sporadisch genutzt. Hier galt es, Facebook mit \u00e4hnlich guten Ergebnissen aufzubauen. Eine weitere Herausforderung lag in der Zielgruppenansprache: Da Nutzer in der Schweiz die Zielgruppe darstellen, mussten die Anzeigen sowohl auf Deutsch als auch Franz\u00f6sisch erstellt werden.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=“yes“ css=“.vc_custom_1619079252347{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=““ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618905181403{margin-bottom: 0px !important;}“]Durch die Optimierung der digitalen Sichtbarkeit auf der gesamten Customer Journey der potenziellen Zielgruppe konnten wir die Ums\u00e4tze mehr als verdoppeln, w\u00e4hrend die Kosten deutlich gesenkt werden konnten. Dadurch konnte der ROAS und somit die Rentabilit\u00e4t enorm gesteigert werden.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row disable_element=“yes“ css=“.vc_custom_1619079260584{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96728″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Integrierte Strategie f\u00fcr internationales Targeting“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618903120140{margin-bottom: 0px !important;}“]Messen:<\/strong> Korrektur und Ausbau der Zielmessung (Makro- und Mikro-Conversions) \u00fcber Google Universal Analytics und Google Tag Manager.<\/p>\n

Automatisieren:<\/strong> Restukturierung der PPC Kampagnen (Google Ads Search, Google Ads Display, YouTube Ads, Microsoft Ads) und Umstellung der Gebots- und Budgetsteuerung auf KI-Algorithmen (Smart Bidding).<\/p>\n

Verbreitern:<\/strong> Optimierung der Sichtbarkeit entlang der Customer Journey \u00fcber alle Phasen des Entscheidungsprozesses (Brand-Awareness, Registrierung\/Buchung, Remarketing).<\/p>\n

Skalieren:<\/strong> Erschlie\u00dfung neuer Kundengruppen durch Ausweitung der Kampagnen und der Targeting-Strategie \u2013 unter anderem auf internationale Zielm\u00e4rkte.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=““ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1618906216568{margin-bottom: 30px !important;}“]\n

Durch die konsequente Optimierung auf Dynamic Ads und Produktverk\u00e4ufe konnten wir eine deutliche Steigerung an K\u00e4ufen erzielen. Damit gingen eine Steigerung des Umsatzes sowie des ROAS und eine deutliche Senkung der Kosten pro Kauf einher.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eAls Weltleitmesse haben wir komplexe Anforderungen. Die OMSAG hat es geschafft, mit Ihrer auf unsere Ziele zugeschnittenen Strategie unsere Performance-Erwartungen zu \u00fcbertreffen. Flexibilit\u00e4t, Know-how, Kommunikation und Transparenz \u2013 wir sind sehr froh, einen so kompetenten Partner gefunden zu haben und freuen uns auf die weitere Zusammenarbeit!\u201c
\n<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1618903347765{margin-bottom: 30px !important;}“]\n

Christian Ulrich<\/strong>
\nDirector Marketing
\nSpielwarenmesse EG<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96752″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/sportsale24\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96778″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/sportsale24\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085156262{margin-bottom: 30px !important;}“]\n

Onlinehandel f\u00fcr Fahrr\u00e4der<\/strong>
\nPPC Kampagnenmanagement (SEA, Shopping, Display, SmartBdding), Tracking und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085161747{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“95762″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017641986{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96777″ img_size=“full“][vc_column_text css=“.vc_custom_1618906118270{margin-bottom: 30px !important;}“] Scooterama ist seit 2009 als inhabergef\u00fchrter Onlineshop auf die Bereiche Roller-Tuningteile und Roller-Zubeh\u00f6r spezialisiert. Das Unternehmen mit Sitz in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nScooterama - Online Marketing & Suchmaschinenmarketing Agentur OMSAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omsag.de\/proxy\/kunden\/scooterama\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scooterama - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"og:description\" content=\"[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“95762″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017641986{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96777″ img_size=“full“][vc_column_text css=“.vc_custom_1618906118270{margin-bottom: 30px !important;}“] Scooterama ist seit 2009 als inhabergef\u00fchrter Onlineshop auf die Bereiche Roller-Tuningteile und Roller-Zubeh\u00f6r spezialisiert. 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