{"id":96723,"date":"2021-04-20T09:12:07","date_gmt":"2021-04-20T07:12:07","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=96723"},"modified":"2024-07-01T09:52:10","modified_gmt":"2024-07-01T07:52:10","slug":"spielwarenmesse","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/spielwarenmesse\/","title":{"rendered":"Spielwarenmesse"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96725″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017664984{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96775″ img_size=“full“][vc_column_text css=“.vc_custom_1618902854085{margin-bottom: 30px !important;}“]\n

Seit 1950 in langer Tradition, ist die Spielwarenmesse in N\u00fcrnberg die weltgr\u00f6\u00dfte Fachmesse der Spielwarenbranche. Mehr als 2.800 Aussteller aus 70 L\u00e4ndern und \u00fcber 62.000 Fachbesucher treffen sich j\u00e4hrlich, um \u00fcber 1 Millionen Produkte zu bestaunen.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Messe f\u00fcr Spielwaren“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2B (Produktion und Handel)“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Registrierungen und Ticketverk\u00e4ufe“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“spielwarenmesse.de“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:http%3A%2F%2Fspielwarenmesse.de%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079289044{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412444287{margin-bottom: 0px !important;}“][vc_custom_heading text=“Strategie und internationales Kampagnenmanagement“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618902931389{margin-bottom: 0px !important;}“]Seit 2017 verantworten wir die Restrukturierung und das operative Kampagnenmanagement der PCC Kampagnen (SEA, Display und Video) in \u00fcber 10 Sprachen, ausgerichtet auf \u00fcber 20 Zielm\u00e4rkte. Zus\u00e4tzlich bringen wir unsere Expertise im Bereich Conversion-Tracking\/Webanalyse zur Messung und Steigerung der Kampagnenrentabilit\u00e4t ein und begleiten beratend die strategische Ausrichtung im digitalen Multichannel.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95649″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079308806{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“95633″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Effektive Sichtbarkeit auf der digitalen Customer Journey – bei einer internationalen Zielgruppe eine Herausforderung“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618902946782{margin-bottom: 0px !important;}“]Die Spielwarenmesse verfolgt einen ambitionierten Wachstumskurs und muss \u2013 um f\u00fcr Aussteller und Publikum attraktiv zu bleiben \u2013 j\u00e4hrlich f\u00fcr Innovationen und Neuerungen sorgen. Aus dieser Anforderung ergeben sich zwei Ziele: einerseits regelm\u00e4\u00dfige Besucher zu halten und andererseits neue Besucher zu gewinnen. Aus diesen Zielen die richtigen Zielgruppen abzuleiten und ein effektives, ausgewogenes Targeting aufzubauen, war unsere Aufgabe.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079325607{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=“Internationale Brand-Awareness gepaart mit effektivem Suchmaschinenmarketing“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618902964833{margin-bottom: 0px !important;}“]Um die internationalen Kampagnen auf harte KPIs (Cost per Lead\/ROI) bewerten und optimieren zu k\u00f6nnen, war zun\u00e4chst eine Korrektur der technischen Zielmessung (Conversion-Tracking) erforderlich. Auf dieser Basis wenden wir eine Multichannel-Strategie an, die \u2013 unterst\u00fctzt durch KI-basierte Algorithmen \u2013 die Zielgruppe von der Brand-Awareness bis zur finalen Buchung auf der gesamten Customer Journey begleitet. Zur Steigerung der Effektivit\u00e4t kommen Methoden zur Minimierung der Streueffekte im Endkundensegment (B2C) zum Einsatz.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079332628{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96728″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Integrierte Strategie f\u00fcr internationales Targeting“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618903120140{margin-bottom: 0px !important;}“]Messen:<\/strong> Korrektur und Ausbau der Zielmessung (Makro- und Mikro-Conversions) \u00fcber Google Universal Analytics und Google Tag Manager.<\/p>\n

Automatisieren:<\/strong> Restukturierung der PPC Kampagnen (Google Ads Search, Google Ads Display, YouTube Ads, Microsoft Ads) und Umstellung der Gebots- und Budgetsteuerung auf KI-Algorithmen (Smart Bidding).<\/p>\n

Verbreitern:<\/strong> Optimierung der Sichtbarkeit entlang der Customer Journey \u00fcber alle Phasen des Entscheidungsprozesses (Brand-Awareness, Registrierung\/Buchung, Remarketing).<\/p>\n

Skalieren:<\/strong> Erschlie\u00dfung neuer Kundengruppen durch Ausweitung der Kampagnen und der Targeting-Strategie \u2013 unter anderem auf internationale Zielm\u00e4rkte.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung in Registrierungen und Ticketverk\u00e4ufen“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1618903141984{margin-bottom: 30px !important;}“]\n

Unsere Strategie, die Wachstumsziele des Kunden deutlich unterst\u00fctzen. Unser L\u00f6sungsansatz generierte deutlich mehr Registrierungen und Ticketk\u00e4ufe. Au\u00dferdem konnten wir die Kosten pro Conversion deutlich senken.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eAls Weltleitmesse haben wir komplexe Anforderungen. Die OMSAG hat es geschafft, mit Ihrer auf unsere Ziele zugeschnittenen Strategie unsere Performance-Erwartungen zu \u00fcbertreffen. Flexibilit\u00e4t, Know-how, Kommunikation und Transparenz \u2013 wir sind sehr froh, einen so kompetenten Partner gefunden zu haben und freuen uns auf die weitere Zusammenarbeit!\u201c
\n<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1618903347765{margin-bottom: 30px !important;}“]\n

Christian Ulrich<\/strong>
\nDirector Marketing
\nSpielwarenmesse EG<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96738″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/db-schenker\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96774″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/db-schenker\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085195362{margin-bottom: 30px !important;}“]\n

Logistik<\/strong>
\nInternationales und nationales Suchmaschinenmarketing (SEA und SEO), E-Mail Marketing und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>
\n[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96739″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96776″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085206124{margin-bottom: 30px !important;}“]\n

Software-Anbieter f\u00fcr digitale Datenr\u00e4ume<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display), Tracking und strategische Beratung.<\/p>\n

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[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96725″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017664984{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96775″ img_size=“full“][vc_column_text css=“.vc_custom_1618902854085{margin-bottom: 30px !important;}“] Seit 1950 in langer Tradition, ist die Spielwarenmesse in N\u00fcrnberg die weltgr\u00f6\u00dfte Fachmesse der Spielwarenbranche. Mehr als 2.800 Aussteller […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nSpielwarenmesse - Online Marketing & Suchmaschinenmarketing Agentur OMSAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omsag.de\/proxy\/kunden\/spielwarenmesse\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spielwarenmesse - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"og:description\" content=\"[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96725″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017664984{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96775″ img_size=“full“][vc_column_text css=“.vc_custom_1618902854085{margin-bottom: 30px !important;}“] Seit 1950 in langer Tradition, ist die Spielwarenmesse in N\u00fcrnberg die weltgr\u00f6\u00dfte Fachmesse der Spielwarenbranche. 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