{"id":96695,"date":"2021-04-19T14:23:13","date_gmt":"2021-04-19T12:23:13","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=96695"},"modified":"2024-07-01T09:50:59","modified_gmt":"2024-07-01T07:50:59","slug":"db-schenker","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/db-schenker\/","title":{"rendered":"DB Schenker"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96699″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96774″ img_size=“full“][vc_column_text css=“.vc_custom_1618832855913{margin-bottom: 30px !important;}“]\n

Mit ca. 2.100 Standorten und 74.000 Mitarbeitern weltweit z\u00e4hlt Schenker Deutschland AG zu den f\u00fchrenden Anbietern von globalen Logistikdienstleistungen f\u00fcr Industrie und Handel. Hierzu z\u00e4hlen Luft- und Seefracht, Kontraktlogistik und Supply Chain Management.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Logistik“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2B, Transportwesen“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Leads, Regionale Sichtbarkeit“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“dbschenker.com\/de-de“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fdbschenker.com%2Fde-de%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079020802{padding-top: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1619010779430{margin-bottom: 0px !important;}“][vc_custom_heading text=“Internationales und nationales Suchmaschinenmarketing“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618832948718{margin-bottom: 0px !important;}“]Seit 2017 optimieren wir f\u00fcr die Schenker Deutschland AG die organische Sichtbarkeit der regionalen Standorte und verantworten das operative PPC Kampagnenmanegemt im Bereich Suchmaschinenmarketing. Dar\u00fcber hinaus unterst\u00fctzen wir die Unternehmenskommunikation und beraten zu datengetriebenen L\u00f6sungen f\u00fcr B2B-Brand-Awareness sowie gobaler organischer Sichtbarkeit.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“96719″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077347160{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96720″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Die Welt im Wandel – Logistik von regional zu global“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618832973401{margin-bottom: 0px !important;}“]Als global operierendes Logistikunternehmen m\u00fcssen standortbezogene Leistungen regional kommuniziert werden. Dabei herrscht gro\u00dfer Wettbewerbsdruck, sowohl durch global als auch international operierende Wettbewerber. Entscheidend ist die effiziente Aktivierung der Zielgruppe auf ihrer Customer Journey \u2013 f\u00fcr jeden Standort in gleichbleibender Qualit\u00e4t.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077350905{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=“Konstante Qualit\u00e4t bei heterogener Leistungspalette“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618832996877{margin-bottom: 0px !important;}“]Unser L\u00f6sungsansatz basiert auf einer integrierten Strategie aus regionaler Standort-Optimierung (Google MyBusiness), organischer und bezahlter Traffic-Generierung f\u00fcr leistungsbezogene Suchanfragen sowie der Verteilung relevanter Informationen \u00fcber segmentierte Kundenverteiler (E-Mail-Marketing). Ziel ist das effiziente Targeting regionaler und nationaler Zielgruppen bei gleichzeitig konstanter Qualit\u00e4t in der Kommunikation des Leistungsangebots.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077228505{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96697″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Mehrstufige und integrierte Strategie“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1618833067500{margin-bottom: 0px !important;}“]Pr\u00e4sentation:<\/strong> Lokales SEO zur Konsolidierung doppelter\/falscher Standort-Eintr\u00e4ge und Bereinigung qualitativer Defizite. Optimierung der regionalen Pr\u00e4sentation und Darstellung des Leistungsspektrums.<\/p>\n

Sichtbarkeit:<\/strong> Restukturierung der PPC Kampagnen (Google Ads Search und Display, Microsoft Ads) zur Steigerung der Effizienz f\u00fcr leistungsbezogene Suchanfragen.<\/p>\n

Segmentierung:<\/strong> Segmentierung und Begleitung der Zielgruppe entlang der Customer Journey \u00fcber alle Phasen des Entscheidungsprozesses (Brand-Awareness, Recherche, Anbietervergleich, Remarketing). Aktivierung mittels E-Mail-Marketing.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung der Leads und regionalen Sichtbarkeit“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1618833830296{margin-bottom: 30px !important;}“]\n

Unsere Strategie konnte die Gesamtperformance der digitalen Zielgruppen-Aktivierung deutlich steigern. Unsere Ma\u00dfnahmen generieren mehr Leads und Traffic bei niedrigeren Kosten pro Klick.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eIn vielen Jahren erfolgreicher Zusammenarbeit konnten wir immer wieder kurzfristig auf Ressourcen zur Umsetzung unserer Ma\u00dfnahmen zugreifen. Die Zusammenarbeit ist dabei zuverl\u00e4ssig, schnell und transparent. Die Kommunikation macht Spa\u00df und liefert uns in regelm\u00e4\u00dfigen Abst\u00e4nden neue, innovative Impulse. Die OMSAG ist f\u00fcr uns ein wirklich engagierter und kompetenter Partner geworden!\u201c
\n<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1618834057307{margin-bottom: 30px !important;}“]\n

Lennard Schulze<\/strong>
\nHead of Marketing
\nSchenker Deutschland AG<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96739″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96776″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085072162{margin-bottom: 30px !important;}“]\n

Software-Anbieter f\u00fcr digitale Datenr\u00e4ume<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display), Tracking und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085079052{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96699″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96774″ img_size=“full“][vc_column_text css=“.vc_custom_1618832855913{margin-bottom: 30px !important;}“] Mit ca. 2.100 Standorten und 74.000 Mitarbeitern weltweit z\u00e4hlt Schenker Deutschland AG zu den f\u00fchrenden Anbietern von globalen Logistikdienstleistungen […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nDB Schenker - Online Marketing & Suchmaschinenmarketing Agentur OMSAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omsag.de\/proxy\/kunden\/db-schenker\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DB Schenker - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"og:description\" content=\"[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“96699″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96774″ img_size=“full“][vc_column_text css=“.vc_custom_1618832855913{margin-bottom: 30px !important;}“] Mit ca. 2.100 Standorten und 74.000 Mitarbeitern weltweit z\u00e4hlt Schenker Deutschland AG zu den f\u00fchrenden Anbietern von globalen Logistikdienstleistungen […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.omsag.de\/proxy\/kunden\/db-schenker\/\" \/>\n<meta property=\"og:site_name\" content=\"Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Online.Marketing.Solutions.AG\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T07:50:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.omsag.de\/proxy\/kunden\/db-schenker\/\",\"url\":\"https:\/\/www.omsag.de\/proxy\/kunden\/db-schenker\/\",\"name\":\"DB Schenker - 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