{"id":96644,"date":"2021-03-22T12:20:01","date_gmt":"2021-03-22T11:20:01","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=96644"},"modified":"2024-07-01T09:51:14","modified_gmt":"2024-07-01T07:51:14","slug":"drooms","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/drooms\/","title":{"rendered":"Drooms"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“95588″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017586510{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96776″ img_size=“full“][vc_column_text css=“.vc_custom_1616419315573{margin-bottom: 30px !important;}“]\n

Gegr\u00fcndet im Jahr 2001 und mit Hauptsitz in Frankfurt am Main, ist Drooms Europas f\u00fchrender Software-Anbieter von digitalen Datenr\u00e4umen. Seine intelligenten B2B Cloud-L\u00f6sungen garantieren einen hochsicheren Zugang zu vertraulichen Dokumenten.\u200b<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Software-Anbieter“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2B, Digitale Datenr\u00e4ume“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Leads und Online-Buchung“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“drooms.com\/de“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fdrooms.com%2Fde%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen||target:%20_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079082060{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412444287{margin-bottom: 0px !important;}“][vc_custom_heading text=“Strategie und internationales Kampagnenmanagement“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1616412475666{margin-bottom: 0px !important;}“]Seit 2017 verantworten wir die Restrukturierung und das operative Kampagnenmanagement der internationalen PCC Kampagnen im Bereich SEA und Display. Dar\u00fcber hinaus unterst\u00fctzen wir die technische Implementierung im Bereich Webanalyse\/Conversion-Tracking und begleiten beratend die strategische Ausrichtung im digitalen Multichannel.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95649″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079104223{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“95633″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Hoher Wettbewerbsdruck und mehrstufige Entscheidungsprozesse“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1616412698736{margin-bottom: 0px !important;}“]Drooms stellt sich zwei Herausforderungen: Einerseits agiert Drooms in einem internationalen Markt mit sehr hohem Wettbewerbsdruck, in dem die Differenzierung durch die Schaffung von Mehrwerten f\u00fcr potenzielle Kunden eine wichtige Rolle spielt. Andererseits richtet sich Drooms mit seinen Produkten an den B2B-Bereich, der anders als im B2C \u00fcber eine Vorbereiter- und eine Entscheider-Ebene verf\u00fcgt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079115785{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412737936{margin-bottom: 0px !important;}“][vc_custom_heading text=“Datengest\u00fctztes KI-Targeting f\u00fcr h\u00f6here Effizienz“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1616412758583{margin-bottom: 0px !important;}“]Unser L\u00f6sungsansatz basierte auf der Optimierung der Zielmessung (Makro- und Mikro-Conversions). Die Anreicherung von Datenpunkten erm\u00f6glichte die Umstellung der Gebots- und Budgetsteuerung auf KI-basierte Algorithmen. Unsere Strategie erm\u00f6glichte ein effizienteres Targeting und eine deutliche Steigerung der Sichtbarkeit auf der Customer Journey der unterschiedlichen Zielgruppensegmente – unter anderem Vorbereiter und Entscheider im B2B-Entscheidungsprozess.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“95650″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619079126919{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96648″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Mehrstufige und integrierte Strategie“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1616412915168{margin-bottom: 0px !important;}“]Messen:<\/strong> Ausbau der Zielmessung (Makro- und Mikro-Conversions) \u00fcber Google Universal Analytics und Google Tag Manager.<\/p>\n

Automatisieren:<\/strong> Restukturierung der PPC Kampagnen (Google Ads Search und Display, Microsoft Ads) und Umstellung der Gebots- und Budgetsteuerung auf KI-Algorithmen (Smart Bidding).<\/p>\n

Verbreitern:<\/strong> Optimierung der Sichtbarkeit entlang der Customer Journey \u00fcber alle Phasen des Entscheidungsprozesses (Brand-Awareness, Recherche, Anbietervergleich, Remarketing).<\/p>\n

Skalieren:<\/strong> Erschlie\u00dfung neuer Kunden durch Ausweitung der Kampagnen und der Targeting-Strategie auf weitere internationale Zielm\u00e4rkte.<\/p>\n

Reporting:<\/strong> Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung der Leads und Online-Buchungen“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1616413777666{margin-bottom: 30px !important;}“]\n

Unsere Strategie konnte die Gesamtperformance des digitalen Marketings deutlich steigern. Unsere Ma\u00dfnahmen generierten deutlich mehr Leads und auch die Anzahl der Buchungen \u00fcber direkten Zugriff wurde stark erh\u00f6ht.<\/p>\n[\/vc_column_text][vc_column_text el_class=“showundertablet“ css=“.vc_custom_1616413786880{margin-bottom: 30px !important;}“]\n

Wir konnten die Gesamtperformance der digitalen Marketingstrategie deutlich verbessern. Unsere Ma\u00dfnahmen generierten +42%<\/span> mehr Leads und durch die Steigerung der Conversion-Rate um +30,5%<\/span> (relativ) konnte auch die Anzahl der Buchungen \u00fcber direkten Zugriff um +67,7%<\/span> erh\u00f6ht werden.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201eIch sch\u00e4tze in der Zusammenarbeit mit der OMSAG das fachliche Knowhow, die Effizienz in der operativen Steuerung unserer internationalen Kampagnen und das au\u00dferordentliche Servicelevel. Durch die strategische Beratung erhalte ich zielf\u00fchrenden Input. Die Zusammenarbeit ist f\u00fcr uns sehr erfolgreich und macht uns seit Jahren viel Spa\u00df!\u201c<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1623913737715{margin-bottom: 30px !important;}“]\n

Katrin Gr\u00fcnwald<\/strong>
\nVice President Digital Marketing
\nDrooms<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96738″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/db-schenker\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96774″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/db-schenker\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085120190{margin-bottom: 30px !important;}“]\n

Logistik<\/strong>
\nInternationales und nationales Suchmaschinenmarketing (SEA und SEO), E-Mail Marketing und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085126198{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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[…]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nDrooms - Online Marketing & Suchmaschinenmarketing Agentur OMSAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omsag.de\/proxy\/kunden\/drooms\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drooms - Online Marketing & Suchmaschinenmarketing Agentur OMSAG\" \/>\n<meta property=\"og:description\" content=\"[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_single_image image=“95588″ img_size=“full“ alignment=“center“ el_class=“screenshot“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017586510{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“96776″ img_size=“full“][vc_column_text css=“.vc_custom_1616419315573{margin-bottom: 30px !important;}“] Gegr\u00fcndet im Jahr 2001 und mit Hauptsitz in Frankfurt am Main, ist Drooms Europas f\u00fchrender Software-Anbieter von digitalen Datenr\u00e4umen. 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