{"id":100884,"date":"2023-05-04T12:14:44","date_gmt":"2023-05-04T10:14:44","guid":{"rendered":"https:\/\/www.omsag.de\/?page_id=100884"},"modified":"2024-07-01T09:51:57","modified_gmt":"2024-07-01T07:51:57","slug":"rundflug-deutschland","status":"publish","type":"page","link":"https:\/\/www.omsag.de\/proxy\/kunden\/rundflug-deutschland\/","title":{"rendered":"Rundflug Deutschland"},"content":{"rendered":"
[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_video host=“self_hosted“ mp4=“https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2023\/05\/juergenskupien-testimonial.mp4″ poster_image=“https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2023\/06\/rundflug-deutschland-thumbnail.jpg“][vc_single_image image=“100880″ img_size=“full“ alignment=“center“ el_class=“screenshot hide“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“100894″ img_size=“full“][vc_column_text css=“.vc_custom_1684754316776{margin-bottom: 30px !important;}“]Seit 2005 bietet die Wiesbadener Flugdienst Kunkel KG exklusive Rundfl\u00fcge f\u00fcr Privatpersonen \u00fcber Deutschland an.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Branche:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Reisebranche, Freizeit“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Zielgruppe:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“B2C“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Marketingziel:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“Ticketverk\u00e4ufe, Markenbekanntheit & Sichtbarkeit“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tableregular“][\/vc_column_inner][\/vc_row_inner][vc_separator css=“.vc_custom_1595945235336{margin-top: 5px !important;margin-bottom: 17px !important;}“][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ width=“1\/3″][vc_custom_heading text=“Domain:“ font_container=“tag:h3|font_size:18|text_align:left|color:%238594a1″ use_theme_fonts=“yes“ el_class=“tablebold“][\/vc_column_inner][vc_column_inner el_class=“responsivefulltable“ width=“2\/3″][vc_custom_heading text=“rundflug-deutschland.com“ font_container=“tag:h3|font_size:18|text_align:left|color:%2350aa3c“ use_theme_fonts=“yes“ el_class=“tableregular“ link=“url:https%3A%2F%2Fwww.rundflug-deutschland.com%2F%3Futm_source%3Domsag.de%26utm_medium%3Dreferral%26utm_campaign%3Dreferenzen|target:_blank|rel:nofollow“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/mk_page_section][vc_row css=“.vc_custom_1619079020802{padding-top: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“Unsere Rolle“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1619010779430{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutschlandweite Schaltung von Anzeigen, Relaunch der Webseite und Aufbau von Social-Media-Kan\u00e4len“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1684754346469{margin-bottom: 0px !important;}“]\n

Seit 2009 beraten wir die Wiesbadener Flugdienst Kunkel KG in den Bereichen Social Media Marketing und Ads, Suchmaschinenoptimierung und -werbung. Gegenw\u00e4rtig verantworten wir die vollst\u00e4ndige Betreuung der Social-Media-Kan\u00e4le (organisch wie paid) sowie der Google-Ads. Das Hauptziel unserer gemeinsamen Zusammenarbeit ist die Steigerung der Markenbekanntheit sowie der Ticketverk\u00e4ufe.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“96719″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077347160{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/2″][vc_single_image image=“101089″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“1\/2″][vc_custom_heading text=“Herausforderung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412680949{margin-bottom: 0px !important;}“][vc_custom_heading text=“Die Online-Marketing-Welt im Wandel: Die Umsetzung wichtiger Neuerungen wie mobile first und App-Tracking-Transparency“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1684754440522{margin-bottom: 0px !important;}“]Im Laufe der langj\u00e4hrigen Zusammenarbeit mit der Wiesbadener Flugdienst Kunkel KG standen wir gemeinsam vor mehreren Herausforderungen durch Umw\u00e4lzungen der Online-Marketing-Welt. Die beiden gr\u00f6\u00dften fanden 2017\/2018 in Form der mobil-first-Umstellung von Google sowie 2021 in der Einf\u00fchrung von Apples App-Tracking-Transparency (ATT, iOS 14.5) statt. Hier galt es, schnell zu reagieren und sowohl Webseite als auch Werbestrategie an die neuen Begebenheiten anzupassen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077350905{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi reorder-xs nopadmobile“][vc_column width=“2\/3″ el_class=“reorder-xs“][vc_custom_heading text=“L\u00f6sung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1684754476482{margin-bottom: 0px !important;}“][vc_custom_heading text=“Relaunch und Maximierung der Ergebnisse durch kanal\u00fcbergreifende Werbestrategien“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1684754503017{margin-bottom: 0px !important;}“]Um f\u00fcr die Wiesbadener Flugdienst Kunkel KG weiterhin erfolgreich Online-Marketing betreiben zu k\u00f6nnen, wurde 2019 zun\u00e4chst die Webseite \u00fcberarbeitet. Neben der mobilen Nutzbarkeit der Seite stand beim Relaunch vor allem der emotionale Aspekt des Produkts im Vordergrund. Durch die klare und moderne Bildsprache sowie die direkte Ansprache der Nutzer:innen konnten die Social- sowie Google-Ads deutliche Performancesteigerungen erzielen. Die enge Verzahnung der Werbet\u00e4tigkeiten auf Facebook, Instagram und Google st\u00e4rkte die Performance nachhaltig. Im Zuge der App-Tracking-Transparency wurde das eingesetzte Werbebudget f\u00fcr Social Media erh\u00f6ht und der Fokus auf besonders zielgruppenorientierte Angebote ausgerichtet.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″ el_class=“reorder-xs“][vc_single_image image=“100944″ img_size=“full“ alignment=“center“][\/vc_column][\/vc_row][vc_row css=“.vc_custom_1619077228505{padding-top: 100px !important;padding-bottom: 100px !important;}“ el_class=“visi nopadmobile“][vc_column width=“1\/3″][vc_single_image image=“96697″ img_size=“full“ alignment=“center“][\/vc_column][vc_column width=“2\/3″][vc_custom_heading text=“Umsetzung“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616412843352{margin-bottom: 0px !important;}“][vc_custom_heading text=“Hohe Synergien zwischen Social Media und Suchmaschinenwerbung“ use_theme_fonts=“yes“][vc_column_text css=“.vc_custom_1684754565728{margin-bottom: 0px !important;}“]Sichtbarkeit<\/strong>: Aufsetzen wirksamer Traffic- und Conversion-Kampagnen auf Facebook, Instagram und Google zur Steigerung der Brand-Awareness sowie der erzielten Ticketverk\u00e4ufe.<\/p>\n

Synergien<\/strong>: Enge Verzahnung der Werbet\u00e4tigkeiten auf Facebook, Instagram und Google, insbesondere durch aufeinander abgestimmte Anzeigen auf Textebene sowie Angebotsaktionen.<\/p>\n

Segmentierung<\/strong>: Erstellung spezifischer Zielgruppen sowie Keywords zur optimalen Aussteuerung der bezahlten Anzeigen.<\/p>\n

Reporting<\/strong>: Aufbau eines kanal\u00fcbergreifenden, automatisierten Reportings zur Visualisierung entscheidungsrelevanter KPIs in Echtzeit.[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616418511683{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #31343c !important;}“][vc_column width=“1\/3″][vc_custom_heading text=“Ergebnis“ font_container=“tag:p|text_align:left|color:%2300a1de“ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616413824377{margin-bottom: 0px !important;}“][vc_custom_heading text=“Deutliche Steigerung des Traffics und Ticketverk\u00e4ufe“ font_container=“tag:h2|text_align:left|color:%23ffffff“ use_theme_fonts=“yes“][vc_column_text el_class=“hideundertablet“ css=“.vc_custom_1684754583534{margin-bottom: 30px !important;}“]Unsere Multichannelstrategie konnte die Performance deutlich steigern. Unsere Ma\u00dfnahmen generieren neben direkt in den Konten messbaren Daten auch steigende offline Conversions. Zudem hat sich die Markensichtbarkeit verbessert.[\/vc_column_text][\/vc_column][vc_column width=“1\/3″][vc_row_inner][vc_column_inner 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\u201e<\/em>Die F\u00e4higkeit der OMSAG, verschiedene Kan\u00e4le miteinander zu verbinden und uns eine stabile Basis f\u00fcr unser Gesch\u00e4ftsmodell zu liefern, war unglaublich wertvoll f\u00fcr uns. Insbesondere die Er\u00f6ffnung und der Betrieb neuer Kan\u00e4le haben uns gezeigt, dass wir auf den richtigen Partner gesetzt haben. Ihre proaktive Arbeitsweise war der Katalysator f\u00fcr unseren erfolgreichen Ausbau von einem auf sieben Standorte. Vielen Dank!<\/em>\u201c
\n<\/em><\/p>\n[\/vc_column_text][vc_column_text el_class=“white“ css=“.vc_custom_1684834072262{margin-bottom: 30px !important;}“]\n

J\u00fcrgen Skupien<\/strong>
\nGesch\u00e4ftsf\u00fchrer
\nWiesbadener Flugdienst Kunkel KG<\/em><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419080026{padding-top: 90px !important;background-color: #ffffff !important;}“][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=“Weitere Kundenprojekte“ font_container=“tag:p|text_align:left|color:%23006d96″ use_theme_fonts=“yes“ el_class=“fett“ css=“.vc_custom_1616419075420{margin-bottom: 0px !important;}“][vc_empty_space][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=“true“ fullwidth_content=“false“ css=“.vc_custom_1616419085024{padding-bottom: 90px !important;background-color: #ffffff !important;}“][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96739″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96776″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/drooms\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085072162{margin-bottom: 30px !important;}“]\n

Software-Anbieter f\u00fcr digitale Datenr\u00e4ume<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display), Tracking und strategische Beratung.<\/p>\n

Hier geht\u2019s zur Case Study<\/a>[\/vc_column_text][vc_empty_space height=“62px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=“1\/2″][vc_row_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96741″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“96775″ img_size=“full“ onclick=“custom_link“ link=“\/kunden\/spielwarenmesse\/“][vc_column_text el_class=“testimonialabsatz“ css=“.vc_custom_1619085079052{margin-bottom: 30px !important;}“]\n

Weltleitmesse f\u00fcr Spielwaren<\/strong>
\nInternationales PPC Kampagnenmanagement (SEA, Display und Video), Tracking und strategische Beratung.<\/p>\n

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[mk_page_section bg_position=“center top“ bg_repeat=“no-repeat“ bg_stretch=“true“ min_height=“0″ js_vertical_centered=“true“ padding_top=“100″ padding_bottom=“50″ section_id=“mobnobg“ sidebar=“sidebar-1″][vc_column width=“6\/12″ el_class=“leftdreiviertel responsivefull“][vc_video host=“self_hosted“ mp4=“https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2023\/05\/juergenskupien-testimonial.mp4″ poster_image=“https:\/\/www.omsag.de\/proxy\/wp-content\/uploads\/2023\/06\/rundflug-deutschland-thumbnail.jpg“][vc_single_image image=“100880″ img_size=“full“ alignment=“center“ el_class=“screenshot hide“][\/vc_column][vc_column width=“6\/12″ el_class=“resphoch responsivefull“ css=“.vc_custom_1596024040020{padding-top: 20px !important;padding-bottom: 20px !important;}“][vc_row_inner css=“.vc_custom_1619017502536{margin-top: -20px !important;margin-bottom: 10px !important;}“][vc_column_inner][vc_single_image image=“100894″ img_size=“full“][vc_column_text css=“.vc_custom_1684754316776{margin-bottom: 30px !important;}“]Seit 2005 bietet die Wiesbadener Flugdienst Kunkel KG exklusive Rundfl\u00fcge f\u00fcr Privatpersonen \u00fcber Deutschland an.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner el_class=“responsivefulltable“ […]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":96642,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"yoast_head":"\nRundflug Deutschland - 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